Job Description

b4b Marketing is an award-winning full-service digital marketing agency based in Poole, Dorset.
At b4b, we're not just a digital marketing agency - we're a creative powerhouse delivering bold ideas and measurable results for ambitious brands. From strategy to execution, our team of specialists thrive on solving challenges and driving engagement across all touchpoints.

We're now looking for an

experienced and creatively-driven Social Media Specialist

to join our growing team.

Role Overview:

This isn't your average agency social media role. At b4b, creativity and content creation sit at the heart of everything we do and this role is no exception.

As our new

Social Media Specialist

, you'll take the lead on developing, managing and executing organic and paid social strategies across all major platforms -

Facebook, Instagram, LinkedIn, X , TikTok, and YouTube

. From driving campaign performance to hands-on content production, you'll bring strategy and storytelling together to elevate our clients' social presence.

Key Responsibilities:

Plan, create, and schedule high-performing organic and paid social media campaigns across multiple platforms Manage end-to-end campaign execution: concept development, copywriting, asset creation, audience targeting, A/B testing, budget optimisation and performance tracking Produce engaging visual and video content using tools like Adobe Premiere Pro, Photoshop and Illustrator Collaborate with the in-house creative and strategy teams to ensure all content is brand-aligned and data-driven Create and manage YouTube content strategies including video uploads, SEO optimisation, and audience engagement Analyse campaign metrics and prepare monthly reports with clear insights and actionable recommendations Stay up-to-date with platform updates, social trends, tools, and best practices Support new business pitches and contribute to client strategy workshops and meetings Support in crisis management and reputation monitoring by responding appropriately to online comments and feedback.

Key Requirements:

Ideally 3+ years' proven experience

managing organic and paid social campaigns across all major platforms Strong understanding of platform-specific strategies and audience behaviours (especially YouTube) Demonstrated ability to create, edit and optimise both photo and video content for social use (portfolio of previous preferred) Proficiency in

Adobe Creative Suite (Premiere Pro, Photoshop, Illustrator)

Experience with Meta Business Suite, LinkedIn Campaign Manager, TikTok Ads Manager, and Google/YouTube Ads Excellent written and verbal communication skills with a flair for copywriting Highly creative, with strong attention to detail and a love for visual storytelling Comfortable working in a fast-paced agency environment and managing multiple clients or campaigns Data-driven mindset and a passion for continuous learning and improvement Experience with Canva, Adobe Creative Suite, CapCut Pro or other content creation tools is a strong plus. A keen eye for design, detail and aesthetics in social media content. Ability to work in a fast-paced environment, managing multiple projects simultaneously and meeting strict deadlines. A proactive approach, creativity, and a passion for digital marketing.

Benefits:

Competitive salary based on experience. 30.5 days holiday (including bank holidays) Opportunities for career growth and professional development. Regular training and skill development. Hybrid working options available. A dynamic and collaborative work environment. Access to industry-leading tools and training. Team social events and wellness initiatives.
If you're a social media enthusiast with a creative mindset and a drive to grow organic engagement, we'd love to hear from you!

Important:

Please only apply if you meet the requirements above and can attend work in our office in Poole, Dorset. The role is offered on a hybrid basis - 3 days in the office, 2 days working remotely - after successful completion of the probationary period.

No Agencies Please

Job Type: Full-time

Pay: From 27,000.00 per year

Benefits:

Company events Company pension Free parking Gym membership On-site parking Sick pay Work from home
Application question(s):

Do you have previous experience developing and executing a paid performance campaign for a brand?
Experience:

Social media management: 1 year (required)
Work Location: Hybrid remote in Poole BH17 7BX