Job Description

What you will do

Develop multi-channel content strategies that connect brand goals with audience behaviour across search, social, and emerging platforms Analyse organic and platform-specific behaviour to inform content and channel strategies, using insights to shape an asset mix that performs where it lives Research deeply and translate complex information into simple, human stories that resonate with target audiences Partner with SEO, PR, and Creative teams to deliver integrated channel plans and content that drives visibility, engagement, and conversions Transform strategic briefs into high-impact content ideation and implementation across multiple formats Lead content delivery across key client accounts, managing timelines and collaborating with cross-functional teams to provide quality output and service Track and interpret content performance metrics, using insights to refine strategies and demonstrate impact Identify content gaps and opportunities, developing ideas that address audience needs and strengthen brand authority Contribute to improving internal content workflows, ensuring efficiency and quality in how strategies move from insight to execution

Requirements

At least 3 years' experience creating and leading content and channel strategies Strong storytelling skills -- able to simplify complex ideas into clear, relatable narratives for a target audience Excellent written, creative, and verbal communication skills, with the ability to adapt across tone, audience, and platform Experience creating audience-first content across editorial, video, and social channels Strong grasp of SEO principles, on-page optimisation, and how to tailor content for evolving AI search and discovery behaviours Comfortable interpreting and acting on performance data, using tools such as Google Analytics, Ahrefs, and SparkToro Confident working in fast-paced, collaborative environments, managing multiple priorities and stakeholders A track record of cross-functional collaboration, aligning content with broader marketing and brand strategies Experience conducting content audits and gap analyses, identifying areas to strengthen visibility and engagement Proficiency in CMS platforms and digital content tools, and a curiosity for testing new formats, approaches, and technologies

Location

Leeds or London

Salary

Leeds: 30,000 - 32,500

London: 34,000 - 36,000

Diversity & Inclusion

Journey Further takes pride in creating an environment where everyone can be themselves. This starts with recruitment.


We pledge to make our roles as open as possible and to provide equal opportunities to everyone that is kind enough to give us their time. All recruitment decisions we take will be based solely on the positive skills and behaviours that applicants display and absolutely nothing else.


We do not discriminate based on any personal characteristic, we are a people first agency and we care about and celebrate individuals.


If something is important to you, it's important to us. If you have a particular need during the application process or during your time at Journey Further, please let us know.