Job Description

Location: Nottingham or Isle of Wight
Salary: \xc2\xa325-35k
Full time - 3 months\' probation

As Senior Conversion Rate Optimisation Specialist, you will be joining the Digital Acceleration Team, within No7 Beauty Company, to deliver a best-in-class personalised digital experience. You will be key in driving our vision of a consumer centric organisation and creating seamless and optimal customer journeys. You will be working with the wider digital and ecommerce team to drive and support the digital optimisation mission, working closely with our data analyst and technology partners. We recently implemented Adobe Experience Cloud and specifically are looking for you to deliver the tactics around Adobe Target. We are looking for someone to help maximise the investment into this technology whilst driving change within the organisation. You will master how the brand communicates with our different customers to deliver increased conversions, personalised campaign journeys and landing pages, working on A/B & MVT testing, specifically through Adobe Target, whilst being mindful about accessibility, brand and data capture.

Key Responsibilities:

• Support our overall digital optimisation and web personalisation strategy.
• Deliver always on personalisation, driven by successful testing, working in partnership with the wider Digital Team to ensure an optimised combination of design and content.
• Manage our A/B and Multivariate Testing agenda and manage dynamic content rules.
• Deliver the planning, implementation and deployment of tests.
• Work closely with our data analyst, insights team and technology partners on a data-led optimisation roadmap.
• Work with the CRM Manager to utilise our audience segmentation, implementing personalised customer journeys to enhance brand loyalty and customer retention
• Engage and promote our activity with key stakeholders in the organisation, improving capability and best-in-class consumer experiences. Driving a culture of data driven testing.
• Report commercial benefits, that see the delivery of our business case and growth of our digital channels.

What we are looking for:

• Experience in executing digital campaigns across multiple channels.
• Experience in A/B and Multivariate Testing. Ideally using Adobe Target.
• A good understanding around digital optimisation processes and workflows. Reporting KPI, manage use cases implementation and rationale and setting hypothesis.
• Experience in ecommerce analytics, specifically around building use cases for conversion rate optimisation. Ideally experience in using Adobe Analytics.
• Customer focused with a clear understanding of the value of customer experience
• Direct to consumer ecommerce experience or equivalent studies and understanding of commercial business goals.
• A keen eye for detail being able to produce high quality work in a fast-paced environment
• Managing priorities and planning accordingly to be able to deliver projects on time, to brief and to the highest standard
• Preferred experience around UI/UX, QA and a basic understanding of HTML/CSS.
• Experience working with agencies and other functions across an organisation.

About No7 Beauty Company:

In 2021 five brands - No7, Liz Earle, Soap & Glory, Botanics, and Sleek MakeUP - joined forces and No7 Beauty Company was born. We believe in creating the best in beauty for everyone - we\'re innovators with a passion for challenging perceptions with ground-breaking products, proven results and positive impact.

We\'ve built a reputation on scientific innovation, whilst being environmentally sustainable and socially responsible. No matter where you work in No7 Beauty Company, you\'ll be empowered to bring your authentic self and we share a culture where diversity, equity and inclusion are at the centre of everything we do.

Hybrid Working:

We offer our Support Office team members a flexible, hybrid working approach based upon empowerment, accountability, care and trust, which includes a balanced mix of remote and office-based working - this will be discussed with you as part of the application process.

Our Benefits:

• Boots Retirement Savings Plan
• Generous employee discount plus enhanced discounts for Boots brands, Boots Opticians and Boots Hearingcare
• Excellent onsite facilities including staff shop, opticians (including free eye tests for team members), gym, cafeteria, outdoor seating spaces and dry-cleaning service

We have a great range of benefits in addition to the above that offer flexibility to suit you; click here to view our full list of company benefits (*all rewards and benefits are subject to change and eligibility).

What\'s next

If your application is successful, our in-house recruitment team will be in touch to arrange an interview and to answer any initial questions you have. If you have not been successful on this occasion you will be notified by email.

We are always open to discussing possible flexible working options and what this may look like for you, including job share and reduced hours. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to enable you to be at your best.

Vacancy Reference Number

204600BR

Job Code

FJH Specialist

Area

East Midlands (non stores)

Company

Non Stores

Hours per week

Over 35 hours per week

Office use only

No

Region

East Midlands

Store

Nottingham Support Office

Full or Part time

Full-time

Division

Non Stores

Contract Type

Permanent

Information about the role

Senior CRO Specialist

Office use only

No

Office use only

Senior CRO Specialist

Office use only

52.927182,-1.183948

Function

Digital

Business Area

Support Office

Office use only

Yes

Office use only

No

Boots