Job Description

Vacancy No

VN2656

Location City

Manchester

Location Country

United Kingdom

Job Title:

Sponsorship Manager

Reports to:

Sponsorship Lead

Status:

FTC until end of November 2026

Department:

Sales

Location:

Manchester

Grade:

P1

DEPARTMENT DESCRIPTION

The Partner Lab team, a fusion of Sponsorship, Partnership Sales, Creative Strategy & Production has been strategically united. In close coordination with Agency and Client teams they will set the agenda and manage the end-to-end process of conceptualising, designing, and delivering creative content partnerships. Their collective expertise in commercial, strategy, and creative specialisms will be harnessed to proactively enhance initiatives, ensuring a cohesive and innovative approach to meeting the diverse needs of our customers.

JOB PURPOSE

The Partner Lab Sponsorship Manager will work closely with their respective Partner Lab Sponsorship Lead, Sponsorship Executive and wider Partner Lab Team to ensure that all revenue targets are achieved and maximised.



They will manage sales and all aspects of Channel 4 & Partner Channel sponsorship deals and campaigns, collaborating with agency and client teams as required. This role involves the sale and delivery management of linear, digital, and social components in each agreement as needed.

KEY RESPONSIBILITIES

Assist the Partner Lab Sponsorship Lead and other relevant wider team members in the day-to-day sales of sponsorship opportunities (and related products, e.g. IP, licensing off-air exploitations) across all platforms. Manage day-to-day relationships with key mid-senior level agency and client contacts Pro-actively and confidently pitch high profile, multi-platform sponsorship deals. Develop campaign reporting tools and collateral, managing external parties. Provide research & insight to support sales collateral. Manage the delivery of all contractual and administrative duties related to sponsorship deals. Develop and create best-in-class materials to support the sale of sponsorship properties. To include presentations, supporting materials, one-pagers etc. Advocate and champion multi-platform Sponsorship both externally and internally. Be the expert, keeping up with industry trends. Be able to speak eloquently and informatively on your area of expertise to educate and inform customers. Managing the impact of schedule of changes across editorial content and ensuring no key deadlines and delivery metrics are missed. Liaise with in house specialists to ensure contractual delivery and follow up any discrepancies within campaigns.

ESSENTIAL EXPERIENCE & SKILLS

The preferred candidate will possess proven experience, at an Account Management level, in sponsorship, partnerships or relevant sales roles.



Technical & Professional Skills


Demonstrated ability and experience in successfully managing the delivery of several projects simultaneously. Experience in engaging and building relationships with media agency contacts and direct clients from a mid-senior level. The role requires a clear understanding of broadcast, digital, and social sponsorship. Must be a proven first-class presenter, relationship manager, and negotiator. Comfortable working in a pressurised, fast-paced, and high-value environment. Understanding of the broadcast commissioning process and the technical rules that impact TV, e.g. OFCOM code, BCAP/ASA regulations and Clearcast. The role requires excellent personal organisation and project management skills, meeting and exceeding agreed revenue targets. Demonstrates exceptional standards in their work and consistently exhibits outstanding attention to detail. Ability to work closely with a Partner Lab Sponsorship Lead to understand and exploit all potential avenues to maximise revenue. Selling and upselling of sponsorship, to include the wider Channel 4 sales portfolio. Managing the delivery of a deal once sold, constantly meeting customer expectations and needs. Driving Reputation of Channel 4 through engagement initiatives that either deliver strategically for the business or help drive customer interaction & awareness of Channel 4.

Autonomy/Judgement/Decision Making


Able to work independently and be able to seek out new opportunities proactively Must work closely with the Agency teams to ensure all deliverables and business plans are met Seeks guidance where necessary from senior members of the leadership team Can initiate new strategies and processes without the approval and involvement of others. No hard-line reports. Expectation to assist with development of a Partner Lab Sponsorship Executive with a dotted line to Agency Teams.

Relationship Management


Be a team player, able to create and maintain meaningful relationships across the wider team and channel. Wins hearts and minds of colleagues by leading by example. Will work closely with Agency Teams to create and leverage commercial partnerships that generate revenue for the channel, when Sponsorship is included as part of a wider campaign. Able to flex style and approach to manage key relationships with customers. Comfortable dealing at a variety of levels, from Marketing Directors to Account Managers.

Complexity/Problem Solving


Regular delivery of key client and agency presentations, commercial diligence checks, management of client research with internal & external parties. Work with stakeholders/line managers to explore how each deal can be effectively leveraged. Acts with diplomacy and with involvement and guidance from Senior Management team.

Basic salary per annum starting from

46,375.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

26 Nov 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk