Job Description

DESCRIPTION
The Amazon Transportation Services (ATS) business collectively represents some of the most critical components of Amazon's first-class transportation network. Everything we do is aimed at further delighting our customers with faster, cheaper and more efficient means of receiving packages. With Amazon Shipping, Sellers and businesses can tap into Amazon's world-class transportation solutions for their own small parcel needs. Our team is changing the way we interact with customers around the globe and building a new, emerging business to solve some of the biggest logistical opportunities facing not just Amazon, but the entire transportation industry. We are looking for a talented marketer to join our diverse Amazon Shipping Marketing in Europe and deliver best in class website experiences and digital engagement for Shippers and businesses.
In this role, you will create and define the strategy for multi-country Amazon Shipping websites to enable businesses across Europe to discover Amazon Shipping, learn about the benefits of the service, get a seamless path forward towards sign-up and get informed on key updates and announcements.
Key job responsibilities

• Own and manage European websites for Amazon Shipping including SEO and Organic traffic strategies.
• Collaborate across a dynamic ecosystem of stakeholders to define, develop, and implement website campaigns for different business requirements.
• Lead the strategy, development, execution and optimization of landing pages and on-site campaigns that drive Shipper engagement, Shipper actions, Shipper Acquisition and volume growth for Amazon Shipping.
• Develop unique content in different formats (written, video, interactive), build up on-site engagement and conversions across 4+ owned sites and multiple other landing pages (on desktop and mobile).
• A/B test content and SX improvements to grow meaningful interactions with potential Shippers, generate insights to raise the bar on conversions and partner with internal teams to build high quality web experiences in multiple languages leveraging new tools and AI.
• Drive assessment of web analytics, on-site content and media through which we engage with our target audience and you will be responsible for localizing your work to each market.
• Bar-raise and develop rich, high-quality content designed to maximise engagement with our customers while addressing their needs and requirements.
• Partner with internal and external creative agencies in support of website asset creation and execution.
• Identify opportunities to automate in order to scale the marketing workflows and to free-up time for high judgment, high value activities.
• Use strong communication skills to lead executive interactions and influence a broad set of technical and non-technical stakeholders.

A day in the life
During campaign and content development, you will work collaboratively with key stakeholders and partners such as Strategy, Integrated, Performance, Product, Field, Brand, and Segment Marketing POCs, as well as the Sales teams and agencies. You will then leverage internal and third party tools to activate and launch the campaign on the websites. Post launch, you will track campaign results and report weekly and monthly performance to key stakeholders. You will highlight performance against goals, identify risks, challenges, and areas of opportunity, as well as campaign optimizations to be implemented based on insights garnered from data.
About the team
The Amazon Shipping Marketing team is a WW team that drives new Shipper awareness, reach, engagement, acquisition, program adoption and life-cycle communication at scale. With our channels and websites (see shipping.amazon.co.uk as an example), we are often the first touch and front gate for the discovery of Amazon Shipping and hold a very high bar for Shipper experience.
BASIC QUALIFICATIONS
- Experience building and formatting web pages and email templates
- Experience in A/B testing
- Experience in audience segmentation and targeting
- Experience using data and metrics to measure impact and determine improvements
- Experience in marketing or marketing research
- Experience using Microsoft Excel to manipulate and analyze data
- Experience presenting metrics and progress to goal to senior leadership
- 5+ years of professional non-internship marketing experience
PREFERRED QUALIFICATIONS
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights
- Experience with Salesforce and Tableau
- Experience with Content Management Systems (CMS) like BrightSpot and Analytics platform like Adobe Analytics and Google Analytics.
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