Job Description

Store Manager - Join a Global Retail Phenomenon

Location: Birmingham Bullring

Are you ready to lead in one of the world's fastest-growing retail brands?

MINISO

is a design-led lifestyle brand that has taken the global market by storm. Since launching in 2013, we've opened nearly

5,000 stores across 90+ countries

, offering customers high-quality, affordable products across beauty, stationery, toys, tech, and homeware. With

38 stores in the UK and ambitious growth plans

, we're just getting started--and we want you to be part of the journey.

About the Role

We're looking for an energetic, commercially savvy

Store Manager

to take full ownership of daily operations, inspire the team, and drive results. This is a fast-paced, hands-on role perfect for someone who thrives in a dynamic environment and is excited by the opportunity to grow with a brand that's going places.

What You'll Be Doing

You'll lead the store as if it were your own business--driving sales, building a high-performing team, and delivering an exceptional customer experience every day. Responsibilities include:

Leading and developing a customer-focused team to deliver consistently excellent service Managing all aspects of store operations including stock control, cash handling, health & safety, and merchandising Driving commercial success through efficient stockroom management, pricing accuracy, and well-executed promotions Recruiting, training, and coaching team members, setting clear goals and motivating performance Analysing store KPIs and taking proactive steps to optimise sales and control costs Acting as the key link between your store and the Area Manager to share insight and deliver business objectives

What We're Looking For

You're a natural leader with a strong retail background and a can-do mindset. You love retail, know how to get the best out of a team, and are always looking to raise the bar.

Previous experience in store manager role within a high-street or fast-paced retail setting A confident decision-maker who leads by example and isn't afraid to roll up their sleeves Excellent merchandising skills and stockroom know-how Strong communication and people development skills Customer-obsessed with a track record of creating standout in-store experiences Tech-literate with good working knowledge of Excel, Google workspace and back-office systems Knowledge of health & safety and retail legislation Resilient, adaptable, and ready to take on new challenges with a positive attitude

What's in It for You

Competitive salary

Generous bonus scheme

based on store performance

Store discount

across our wide range of exciting products

Pension scheme

The opportunity to be part of a

growing brand

with real career development potential
Bring your energy, your ambition, and your love for retail--and let's build something amazing together at MINISO.

Job Types: Full-time, Permanent

Pay: 33,000.00 per year

Benefits:

Employee discount
Schedule:

Weekend availability
Application question(s):

Have you ever been fully responsible for managing a retail store's daily operations (including sales, staff, and stock)? (Yes/No) Have you managed recruitment, onboarding, and performance development for retail staff before?
(Yes/No)

Are you available to work weekends, evenings, and public holidays when required? (Yes/No) Describe a time you led your team to exceed a sales or KPI target. What did you do that made the difference? What is your current notice period?
Work Location: In person