Job Description

Store Manager Location: Brecon

Reporting to:

Area Manager

Contract Type:

Permanent Contract Hours: Full Time (40 hours per week)

Additional pay:

Performance based bonus scheme worth

333.33 per month.

Hours of work:

5 days a week, must be available to work Friday and Saturdays.

Location:

Must be located in or around Brecon, locality is important.

The Vape Escape is an expanding UK vape and e-cigarette retailer with 24 stores across South Wales and England. As we continue to grow nationwide, we're looking for a driven individual to join our team in

Brecon

.

Think you're up for the challenge? This is a fantastic opportunity for a sales-focused retail professional with proven management experience and a passion for exceptional customer service to join our team in Brecon.

As

Store Manager

(Vape Specialist), you'll play a key role in driving both

sales performance and operational excellence

. Your responsibilities will include:

Leading from the front on sales

, inspiring and motivating your team to consistently exceed targets, maximise conversion, and increase average transaction value

Driving store KPIs

, including sales growth, ATV and customer retention, using data and insight to identify opportunities and take action.

Delivering exceptional customer experiences

, setting the standard for product knowledge, upselling, and personalised recommendations.

Coaching and developing your team

to become confident salespeople and vape specialists, with a strong focus on performance, accountability, and progression.

Creating a high-energy, results-focused culture

where success is recognised and high standards are the norm.

Planning and prioritising effectively

, staying organised and adaptable when responding to deadlines, challenges, and commercial opportunities.

Overseeing the day-to-day running of the store

, including rotas, time and attendance, store presentation, stock control, cash handling, and compliance with company procedures and best practice.

Your experience

We're looking for a commercially minded leader with a proven track record in

driving sales and delivering results

. You'll ideally bring:

Proven experience managing and developing a team

within a retail, sales-led, or hospitality environment.

Strong retail sales experience

, with a clear understanding of upselling, conversion, and customer engagement.

Demonstrated success in achieving and exceeding KPIs

, including sales targets, ATV and overall store performance.

Exceptional customer service experience

, with the ability to lead by example and create memorable, repeat-worthy customer interactions.

Confident leadership and communication skills

, capable of motivating teams and managing performance effectively.

The ability to adapt to changing priorities

, remaining calm, focused, and resilient in a fast-paced retail environment.

Comfort working under pressure

, particularly during peak trading periods, while maintaining high standards and results.

Benefits:

Internal progression within a growing business

Staff discount

Incentives

A positive workplace culture

A mentally stimulating, performance-driven role where success comes from commercial thinking and people leadership.

Please note that only qualified candidates will be contacted for an interview. Thank you for considering this opportunity.

Job Types: Full-time, Permanent

Work Location: In person

Reference ID: Store Manager Brecon

Job Type: Full-time

Pay: 10.00-12.21 per hour

Benefits:

Casual dress Company pension Employee discount Store discount
Application question(s):

How would you rate your vaping knowledge from 1 (Poor) - 10 (expert) How would you improve the customer experience in your store and what does good customer experience in a vape shop look like? How would you commute to the store? Do you have a notice period? Please state the notice period if yes.
Experience:

Vaping: 2 years (required) Retail sales: 2 years (preferred) Customer service: 2 years (required) Retail management: 1 year (required) Management: 1 year (required)
Location:

Brecon LD3 7AG (required)
Work Location: In person