Job Description

Vacancy No

VN2514

Location City

London

Location Country

United Kingdom

Job Title:

Strategic Accounts Leader

Reports to:

Head of Advertiser Strategy

Department:

Commercial (Advertiser Strategy)

Location:

London

DEPARTMENT DESCRIPTION

JOB PURPOSE

Reporting to the Head of Advertiser Strategy, the Strategic Accounts Leader will be a key member of the Channel 4's Sales Leadership team with responsibility for setting up a small, highly skilled team of verticalized Strategic Accounts Leads to strengthen, elevate and expand Channel 4 partnerships with C-Suite stakeholders across some of the UK's largest and most complex advertiser organisations.



The role will be instrumental in shaping and executing an advertiser-direct strategy, with a focus on driving long term revenue at scale through high value strategic partnerships, joint business plans and category-specific sales strategies.




The Strategic Accounts Leader will have responsibility for setting the pace and direction of the newly formed Strategic Accounts team, developing and implementing GTM initiatives that drive both significant and sustainable business growth.


They will be responsible for the design and execution of Joint Business Plans (JBPs), working in collaboration with the Head of Advertiser Strategy and broader Sales Leadership to create solutions across Channel 4's ecosystem to meet the evolving needs of the UK's largest advertisers.

KEY RESPONSIBILITIES

Advertiser Sales Strategy & Execution

: Own and lead Channel 4's strategic accounts strategy, creating and delivering an approach that aligns with broader business objectives and long-term commercial targets. + Establish a strategic framework to identify and prioritise high potential advertisers, ensuring focus, tailored value creation and accountable progression through Annual Account Planning.
+ Design, develop and execute Joint Business Plans (JBPs) that connect advertiser goals with Channel 4's multi-platform capabilities - with a focus on unlocking long term revenue growth, innovation and demonstrating effectiveness.

Advertiser Relationship Development:

Define and lead the execution of high-impact engagement strategies that strengthen relationships with C-Suite stakeholders and embeds Channel 4 Sales within the broader leadership and marketing ecosystems of advertiser organisations.

Advertising Effectiveness

: Champion the role of advertising effectiveness finding smart, insight-led ways to demonstrate the value of TV, Streaming and social channels according to business objective. + Translate marketing objectives into measurable outcomes, using proxies, case studies and innovative measurement frameworks to build confidence and commitment.
+ Work cross-functionally to develop strategies that reflect the unique needs and challenges of specific categories. Ensure insight and audience intelligence sits at the heart of advertiser partnership.

Strategic Leadership & Innovation:

Act as a key voice in shaping and influencing Channel 4 Sales strategic direction - collaborating with senior leads across Advertiser Strategy, Trading and Commercial Innovation teams to create and pilot market leading, client-centric solutions that support long term revenue diversification.

Team Leadership:

Recruit,lead and inspire a team of vertical Strategic Accounts Leads equipping them with the tools, frameworks and clarity to deliver exceptional advertiser engagement and revenue performance. Foster a high performing culture built on collaboration, accountability, innovation and continuous improvement.

Performance & Growth Leadership:

Own revenue performance across the Strategic Accounts team, regularly reviewing results, identifying risks and opportunities and course correcting where required. Ensure accountable progression and clear growth plans are in place.

Collaboration and Commercial Connectivity:

Work closely with Sales Leaders to ensure alignment and consistency, keeping all Agency stakeholders informed. Contribute actively to the broader sales leadership team - offering insight, challenge and strategic direction to help Channel 4 deliver a unified, best in class offering.

Industry Leadership & Influence:

Act as a senior ambassador for Channel 4 Sales within the advertising and marketing industry - representing the voice, values and vision of the brand in high profile forums, marketing leadership circles and industry events. Build meaningful relationships across the marketing ecosystem to ensure Channel 4 remains front of mind, trusted and respected as a market leading commercial partner.

ESSENTIAL EXPERIENCE & SKILLS

We expect the candidate to have a wealth of experience in Marketing, Media Sales or Commercial roles (ideally within TV, digital media or integrated marketing), having operated in a senior position of Strategic Account Leadership or Category Development for a significant period of time. Experience must include team management with demonstrable success in building high performing teams. Proven track record of influencing and building rapport with CMOs and senior Marketing leaders. Established expertise in leading advertiser growth strategies, including the design and execution of Joint Business Plans (JBPs). Deep understanding of advertising effectiveness, with a proven ability to link campaign strategy to commercial outcomes in environments without direct access to performance data. This includes the use of insights, proxies and creative measurement strategies to build client confidence and long-term investment. Proficiency in CRM and revenue tracking systems (e.g. Salesforce, Microsoft Dynamics), with the ability to interpret data to drive strategic account planning, forecast performance and identify growth opportunities. Comfortable embedding CRM best practice to support consistency, accountability and commercial rigour. Comfortable operating in matrixed organisations and evolving commercial environments. Collaborative mindset with ability to align internal functions around shared client outcomes. Ability to instil a team culture of collaboration, accountability and excellence. Strong track record of

coaching, mentoring

, and performance management. Thought leader with strong industry visibility and influence. Passion for Channel 4's mission and values.

DESIRABLE EXPERIENCE & SKILLS

Experience using Microsoft Dynamics and Power BI

Basic salary per annum starting from

119,000.00

Application questions to complete

Please remember to complete the additional application questions by uploading a Word or PDF attachment. These questions really help us get to know you better and we won't be able to consider your application without them.

Please outline how you meet the 'Essential Experience & Skills' outlined in the (Max 500 words)

Benefits

There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you;




- Private medical insurance


- Free Virtual GP access for employees


- Free Female Health hormone test each year


- Free Tastecard membership


- Financial guidance 1-2-1's available each quarter


- Discounted Gym memberships


- Pension


- Life Assurance


- Income Protection


- Holiday Purchase

Hybrid working

From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week.


Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. Employees then have the flexibility to decide where they spend the rest of the working week. All our offices are open five days a week.

Applications Close Date

28 Sep 2025

Equal Opportunities

Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.




We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.




Disability Confident Scheme:


Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job. If you wish your application to be considered under the Disability Confident Scheme, please select yes when completing the application questions. For more information, please visit the Disability Confident Campaign website.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Care Leaver Friendly Employer:


Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/ adults. We commit to offering an interview (and constructive feedback) to applicants who identify as care experienced and meet the essential criteria for the role as outlined on the job description. Applicants should indicate if they wish to apply under our Care Leaver Scheme by selecting the option on the application form.




For our roles and schemes that receive a high volume of applications it may not be possible to provide an interview to all applicants who meet the essential criteria and in this situation we can only select applications that best meet the skills needed for the role.




Workplace Adjustments:


We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers. If you have a neurodiverse condition, impairment or long-term condition and require any adjustments, additional support or alternative arrangements during the recruitment and wish to discuss this confidentially, please let us know via the following e-mail recruitment@channel4.co.uk