Job Description

Strategic Digital Marketing Manager - Direct to Consumer

"Exciting new role for experienced D2C pan European Strategic Digital Marketing Manager within the luxury lifestyle health and wellness sector."

\xc2\xa365-75000 Bonus Benefits

Location - Hybrid Working - HQ London W12

Are you an experienced Direct to Consumer, Strategic Digital Marketing Manager currently working within the luxury lifestyle health and wellbeing sector? Are you looking for a challenging and rewarding role covering both the UK and growth into German and Iberian markets?

For a bit of background, our client is a global business with a luxury, high-end health, and wellbeing brand. Established in the USA and having landed in the Europe, four years ago, their product line is a fixed-installation unit that they mainly supply on a residential B2C basis and increasingly to B2B customers such as hotels and spas.

They now require a Strategic Digital Marketing Manager to spearhead their ambitious growth plans both in the UK and Europe. As the majority of product is sold direct to consumers, via the inhouse tele sales team, for installation in their homes its important that you can demonstrate success within the direct-to-consumer digital marketing segment.

Your primary focus will be increasing lead volume and achieving set revenue targets through the deployment of various strategies. You will work closely with Sales Director who leads the telesales team to ensure that your digital marketing strategies are driving traffic to the website, to the telesales team and most importantly raising brand awareness about our client\'s high end and premium lifestyle brand. A brand which all discerning consumers, who care about their health and wellbeing will be keen to have in their homes as a result of your content and digital marketing strategies.

To succeed in this role, you must have a proven track record of linking marketing to ROI numbers and devising and adapting digital marketing strategies using analytical and qualitative information. You will need to be able to actively chase leads through marketing, from content creation to conversion rate optimisation and ultimately to bottom lines sales.

One of the key responsibilities of this role is managing relationships with external agencies to get the most out of analytics and reports. You will be responsible for digging into reports to determine which campaigns are working and which are not converting into leads. As such, you\'ll work closely with the sales team to optimise the entire process. Therefore, you must have experience working with analytics and (ideally) be comfortable using Salesforce Cloud for email marketing.

Our client has invested heavily in PPC and affiliate marketing, so experience developing new affiliate campaigns and creating campaign content and structure will be essential.

This role will also involve creating and arranging for content creation, including market analysis for each country, and working closely with the sales team to understand the stages of the client journey. As such, you must have experience in performance marketing and growth marketing, particularly in creating promotional and educational content for non-mainstream products tailored to different audiences in different countries.

In addition, you will also be responsible for developing the e-commerce store for accessories; content and email marketing strategy. Experience of PR either directly or with the support of a specialist PR agency will be critical to success, ensuring that our client\'s product is featured in the most popular and relevant magazines and media to raise brand awareness amongst its target demographic and audience.

Experience of event marketing in relation to health and wellbeing industry exhibitions and conferences will be incredibly useful.

This role will require someone who can be both strategic and also hands on as you will be joining a small, close knit and friendly UK and European team within a business experiencing dynamic growth.

This is a fantastic opportunity for someone who is passionate and results-driven in strategic digital marketing to work for a luxury lifestyle health and wellbeing brand Our client offers a friendly and collaborative environment and is committed to the development and growth of their employees.

Candidates will ideally be educated to degree level with CIM or equivalent marketing qualification. A second European language such as German or Spanish in addition to fluent English will be advantageous.

This role is offered on a hybrid basis. Our client\'s offices are located in W12 and easily accessible by public transport or road.

If you think you have what it takes to excel in this role, please apply today!

Email your CV, quoting reference LX 1521660

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Martin Veasey Talent Solutions