Job Description

At Bluebeam, we empower people to advance the way the world is built. We create smart software solutions that make construction sites more efficient, connected, and safe and improve the lives of design and construction professionals everywhere.

The Strategic Marketing Lead, EMEA Expansion & New Markets is responsible for both unlocking growth in new markets and ensuring ongoing success across established regions within EMEA.



This role provides leadership and direction to regional marketing managers, while partnering closely with senior sales and cross-functional stakeholders to deliver measurable business impact.



Acting as the bridge between global strategy and regional execution, the Strategic Marketing Lead drives scalable growth, fosters collaboration, and elevates marketing maturity across diverse markets

About the role

Lead, coach, and develop regional marketing managers to deliver impact across diverse markets, fostering a culture of accountability, collaboration, and innovation. Drive expansion strategy by shaping and executing go-to-market plans for new or emerging regions, ensuring sustainable growth from low awareness to meaningful market presence. Ensure ongoing success in established markets, scaling best practices and optimizing demand generation to accelerate pipeline and revenue contribution. Act as the marketing lead for EMEA in senior leadership discussions, representing regional priorities and ensuring alignment with global business goals. Partner with senior sales leaders across EMEA to tightly align marketing activities with pipeline, revenue, and retention targets. Collaborate with global marketing teams (Demand Gen, Product Marketing, Partner Marketing, Corporate Communications, Creative, etc.) to adapt global strategies for local relevance and amplify impact. Identify opportunities to improve productivity, efficiency, and scalability across regional teams, embedding best-practice frameworks and processes. Track and analyze marketing performance across EMEA, providing actionable insights and strategic recommendations to leadership.

About you

Minimum 6 years of experience in B2B SaaS, technology, or AEC marketing, with 2-3+ years of people leadership. Proven success driving market entry and regional growth strategies. Experience managing cross-functional projects, stakeholders, and agencies across multiple geographies. Strong project management and organizational skills, with the ability to prioritize and balance competing demands. Excellent written and verbal communication skills, with the ability to present to executive audiences. Proficiency with marketing technology and tools (Salesforce, Marketo, Asana/Jira, analytics platforms, etc.). Professional working proficiency in English, German and French

What we offer

People-focused, entrepreneurial culture with the backing of a stable, global, corporate entity - Nemetschek Competitive compensation and benefits package Work-life balance fostered through a culture of diversity, inclusion, and appreciation of individual lifestyle needs Opportunity for continuous professional development Free & unlimited access to LinkedIn Learning Up to $5K annual education reimbursement (after 1 year tenure)

Below is our DEIBA (Diversity, Equity, Inclusion, Belonging, and Accessibility) mission statement:

Bluebeam is committed to building an inclusive environment in which everyone, regardless of background, has an opportunity to experience a deep sense of belonging. Each of our unique perspectives amplifies our collective power, and by encouraging diverse perspectives in an environment infused with mutual respect, we arrive at better solutions. And when we bring the best version of ourselves to work, we can make our best contributions to the global community of people who build our world.

About Bluebeam

:

The construction industry is adopting new technology at a feverish pace. Tablets and cell phones are replacing paper blueprints, drones are surveying job sites in 3D, and cloud collaboration is changing the way teams work together. Bluebeam plays a crucial role in this transformation. The key to our success is a customer-focused approach to product development: we work with the industry to create solutions for the industry. Today, over 3 million people throughout the world use Bluebeam. In the US, we're a critical partner for the majority of top AEC firms, and rapidly expanding our presence globally, with offices in Australia, Denmark, Sweden, Germany and the UK.



Come design and build your future with us.



Bluebeam is proud to be an equal opportunity workplace. We are committed to equal opportunity regardless of race, color, ancestry, religion, gender, gender identity, parental or pregnancy status, national origin, sexual orientation, age, citizenship, marital status, disability, or veteran status.