Job Description

Business: emap Brand: Property Week, AV Magazine, Electronics Weekly, PTQ and UK boarding Schools Base Location: Croydon/Hybrid ( 3 days from home, 2 days in the office) Employment Type: Full time, Permanent
Join our team as a Subscription Marketing Manager and take the lead in driving growth and engagement for our portfolio of leading brands within emap's Blue Division. If you're a seasoned marketer who thrives in a fast-paced environment, we want to hear from you!

As the Subscription Marketing Manager, you'll have the opportunity to work with prestigious brands like Property Week, Electronics Weekly, AV Magazine, PTQ, and UK Boarding Schools. Your expertise in advanced marketing skills, including social media, email, web, SEO, and paid ads, will be crucial in shaping our success.

We value hands-on team management skills, and your ability to mentor and guide your team members will be vital. You'll play a key role in organising and monitoring workload and deadlines while resolving conflicts and conducting performance reviews. We believe in fostering a supportive and collaborative environment where everyone can thrive.

Key requirements:

Advanced marketing skills in social media, email, web, SEO, paid ads. Advanced hands-on team management skills with direct reports, workload and deadline management. Good understanding of best practices for marketing design and content. Advanced marketing research, reporting, analysis and planning skills.

Desirable:

Experience with B2B publications, subscription/membership business models and trade shows.

Responsibilities:

Team Management and Support: Mentor and guide team members, organise and monitor workload and deadlines, resolve conflicts, and conduct performance reviews. Support the Head of Marketing and assist with general administration tasks. Brand Strategy: Develop and execute creative marketing plans for each brand, driving exponential growth in subscriber/reader numbers and market share. Analyse and optimize acquisition, engagement, and retention processes to enhance performance. Stay up-to-date with competitor strategies and implement "best in class" campaigns. Budgeting and Efficiency: Manage marketing budgets efficiently, ensuring all marketing spend is controlled and documented. Ensure all strategies comply with relevant regulations and conduct audits as required. Partnerships and Relationships: Foster relationships with internal and external stakeholders, negotiating and maintaining contra and partnership deals. Collaborate with other departments to ensure consistent branding and messaging across all channels. Data Management and Analysis: Utilize systems to segment data for targeted campaigns. Track performance using analytics tools (Hootsuite or similar, Adobe Campaign Standard or similar, Google Analytics or similar, Moz or similar) and generate reports to inform decision-making. Continuously improve the marketing database and contribute to data acquisition strategies. Sales Support: Create sales materials and collateral to support the sales team. Assist in lead assignment and collaborate on campaigns to attract and retain subscribers, advertisers, and clients. Content Creation: Produce SEO optimized copy for the company website, proofread articles, and support marketing projects by creating engaging content. Collaborate with designers and media producers to review artwork and marketing collateral. Digital Marketing: Manage subscriptions websites and landing pages, post content on social media platforms, and send newsletters and marketing emails to customers. Create and improve email templates and develop a content calendar to enhance brand awareness. Event Planning and Support: Provide support at events, including occasional overseas travel. Assist with event planning, research, and reporting and analysis. Advanced marketing skills in social media, email, web, SEO, paid ads. Advanced hands-on team management skills with direct reports, workload and deadline management. Good understanding of best practices for marketing design and content. Advanced marketing research, reporting, analysis and planning skills. Extensive knowledge of Microsoft 365, CRM systems, ESPs, web and social media analytics, and marketing automation and reporting tools. Experience with website content management systems (CMS) and data manipulation. Strong project management skills and ability to work independently and collaboratively. Familiarity with paid advertising platforms (e.g., Google Ads, Facebook Ads), website design, UX best practices, SEO, and digital/offline marketing channels. Proficiency in design and video best practice, and marketing automation tools. Exceptional leadership, communication, and interpersonal skills. Strong analytical and problem-solving abilities, with sound judgment and decision-making skills. Proactive and resourceful, with a results-oriented mindset. Excellent organizational skills and ability to work under pressure and meet deadlines. Willingness to learn, adapt, and contribute to a dynamic and evolving business environment.
Note: This job description outlines key responsibilities and competencies but is not exhaustive. The role profile may evolve with the business, and the company reserves the right to amend it accordingly.

Skills and experience:

A qualified marketing professional you will have a proven track record in direct marketing, Experience of working within a measured environment, ideally within publishing, where you will have gained experience in marketing paid subscription products Excellent verbal and written communication skills Strong analytical skills and use of excel/data packages, at an intermediate level Excellent understanding of database structure Understanding of web analytics (Webtrends, Google Analytics or equivalent packages useful) Campaign management and digital marketing experience in B2B subscriptions Excellent understanding and direct experience of acquisition and renewals of B2B publications for print and digital publications.

Core competencies:

Possess a good knowledge of online audience behaviors. Talent for spotting opportunities and transform ideas into practical reality. Ability to review existing challenges and generate fresh solutions.

Personal Attributes:

Collaborative team player. Ideas and target driven. Analytical with the ability to read and interpret data. Innovative and creative Extremely well organised with the ability to manage and prioritise a diverse workload effectively meeting tight deadlines Strong interpersonal skills with the ability to Build positive relationships cross functionally, and at all levels.

Benefits:

emap is part of Metropolis Group, together we are committed to providing a happy and healthy place to work, so we offer fantastic benefits and perks to our employees.

25 days of holiday per year (with the option to buy or sell) Health plan Life assurance Cycle to work scheme Discounted gym memberships Retail discount vouchers Rail season ticket loans Continuous learning & Development opportunities Optional- one paid Volunteer day per year Private virtual GP access Seasonal flu jabs on site Pension scheme Income Protection and more

Equipment

: Due to hybrid working laptops are provided.

Place of work:

This exciting position is a full-time hybrid role. 2 days in the office, 3 days from home. This could change over time depending on business needs.

Privacy:

Metropolis Group respects the privacy of every person for whom we have personal data. We comply with data protection legislation such as the Data Protection Act 1998 and the General Data Protection Regulation which regulates the processing of data and ensures that your data is processed fairly and lawfully, is kept secure and only that data necessary for any processing is kept. You can see our privacy policy at www.metropolis.co.uk/privacy.

Diversity and Inclusion:

We are an equal opportunity employer and value diversity and inclusion. All applicants will be considered for employment without attention to race, age, religion or belief, pregnancy and maternity, marriage and civil partnership, sex, sexual orientation, gender identity, national origin, or disability status.

Job Types: Full-time, Permanent

Pay: 38,000.00-42,000.00 per year

Additional pay:

Bonus scheme Performance bonus
Benefits:

Additional leave Company events Cycle to work scheme Free flu jabs Free parking Gym membership Health & wellbeing programme Life insurance On-site parking Paid volunteer time Referral programme Sick pay Work from home
Schedule:

Day shift Monday to Friday No weekends
Ability to commute/relocate:

Croydon: reliably commute or plan to relocate before starting work (required)
Application question(s):

We'd appreciate if you can submit your cover letter and share with us why do you think you're suitable to this role.
Experience:

Marketing: 4 years (required) Team management: 2 years (required)
Work authorisation:

United Kingdom (required)
Work Location: Hybrid remote in Croydon

Reference ID: BLUE/DL