Job Description

Charity People is delighted to be partnering with RAF Association (RAFA) to recruit a Supporter Marketing Officer to join their team.
As one of the oldest military charities, RAF Association offers support to a community of over one million people and helps over 85,000 people to overcome difficulties ranging from physical and mental wellbeing issues to financial struggles annually.
Supporter Marketing Officer
Contract: Permanent full time role working 37.5 hours per week
Salary: starting salary 28,785, increasing to 30,300 after successful completion of the probation period of six months
Location: hybrid between home and the organisation's HQ just outside of Central Leicester with ideally three days per week in the office with potential for flexibility
Closing date for applications: midnight on Monday 17th March
Interviews: Interviews will be held on Tuesday 25th March ideally in person
As Supporter Marketing Officer you will be responsible for the planning and execution of supporter acquisition and stewardship activities across Membership, Legacy and In-memory offerings, to maximise the profile of the Association and contribute to the overall fundraising objectives to grow sustainable income.
The role will act as the day-to-day contact for membership, legacy and in-memory supporter marketing and forge strong relationships with key agencies and suppliers.
Core responsibilities within your role will be to:

• Coordinate and drive delivery of membership, legacy and in-memory acquisition and stewardship elements of a wider personalised supporter engagement programme, in order to achieve sustainable growth in income and engagement
• Coordinate and drive delivery of integrated supporter-centric acquisition campaigns, creating cost-effective leads and achieving successful conversion and maximising retention and satisfaction
• Coordinate day to day with agencies and suppliers to plan and execute integrated activity, utilising their expertise to maximise value and success
• Design and deliver membership, legacy and in-memory activity to generate income, grow the supporter base and retain existing supporters, increasing LTV
• Work closely with stakeholders to understand priorities in order to design mutually-agreed activity deliverables specifically relating to renewals and recruitment activity.
• Work with the Customer Engagement Team to ensure supporter experience opportunities are maximised and managed in line with the overall Engagement plan
• Liaise with Supporter Marketing Manager to ensure that marketing plans are harmonised with Association's overall wider marketing, communication and fundraising plans

We would love to hear from you if you have the following skills and experience:

• Experience in a direct marketing, individual giving, marketing or communications role
• Experience of delivering campaigns or appeals
• Working knowledge of applicable legislation and ethical codes of practice
• Able to communicate with the highest standards of accuracy, fluency, grammar and expression (written and verbal)
• Able to impart information and key messages clearly, concisely and convincingly
• Able to build strong relationships with suppliers, employees and external stakeholders

We're particularly interested to receive applications from candidates who have the below, although this is in no way essential:

• Experience working on membership marketing
• Experience working across legacy and in-memory products
• Professional experience in a digital marketing or a communications disciplines

If you're interested in hearing more about this opportunity, please send your CV to Alice at Charity People in the first instance. Alice can be reached at alice@charitypeople.co.uk.
Charity People and actively promotes equality, diversity, and inclusion. We match charity needs with skills and experience of candidates, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We do this because we know greater diversity will lead to even greater results for the charities we work with.

Skills Required