Job Description

Welcome to Glow25!
We are a dynamic, fast-growing beauty and pro-aging company based in Berlin.
Our heartfelt mission: Glow moments that last -- for our community and for us as a team.
Work at Glow25 should inspire, excite, and be fun. That's why we're looking for smart, empathetic people who take ownership and grow with us.
Join Glow25 and help us redefine beauty. We're excited to meet you!
These are our current challenges and future goals:
As the Creative Strategy Lead (all genders) at Glow25, you'll be the strategic and creative backbone of our paid media function. You combine a strong performance mindset with a combination of data driven and creative thinking and lead our Ad Creation team with clarity, energy, and focus. Your mission: to drive iterative, high-performing ad production.
You'll develop cross-channel creative strategies (paid search, paid social, native ads), turn product insights and customer data into testable ad concepts, and orchestrate a smooth, data-driven creative workflow with your team of long and short form copywriters, video editors, project managers, and UGC creators.
This is where we need your support:

• Team Leadership: You will take on direct leadership of our Ad Creation team - from copywriters and video editors to project managers.
• Creative Strategy: You are responsible for the strategic direction of our paid content across Meta, TikTok, Native, Google, and other platforms - aligned with performance and new customer acquisition goals.
• Briefing & Testing: You translate campaign requirements into creative briefs and define testing roadmaps in close collaboration with Media Buying.
• Creative Operations: You coordinate priorities, timelines, and capacities to ensure a smooth and scalable creative workflow.
• Cross-Channel Alignment: You work closely with the Brand team to ensure a foundation of brandformance ads alongside more performance-driven content.

You have the following experience:

• MUST: Experience with UGC Ads, Image Ads, Video Ads, Advertorials, Sales Pages, Long form Content
• 4-6 years of relevant experience in performance marketing or creative strategy
• Strong understanding of Paid Social (Meta, TikTok) and/or Native Advertising
• Experience in creative testing & iteration: confident in analyzing performance KPIs like hook rate, CTR, ROAS
• Performance-first mindset: You prioritize results over aesthetics; you understand that our ads need to pack a punch and drive real growth--no fine art, just full-throttle impact.
• Proven track record in managing creative teams - ideally with direct leadership responsibility
• Solid grasp of digital funnel mechanics - from ad to landing page to conversion
• Skilled in prioritization, briefing, giving feedback, and leading retrospectives
• Strong communicator and stakeholder manager - especially with Brand, Media, Product, and CRM teams
• You're familiar with tools like , Asana, Meta Ad Library, Google Analytics or Tableau (or similar)

That's something you can look forward to:

• Work flexibly, in the way that suits you best. Work when and where you're most productive - with flexible hours and smart time tracking.
• Home office? Done right. We've got you covered: receive a one-time EUR500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows - you choose what works best for you.
• Glow Card - your monthly treat. Get EUR50 every month to spend however you like - that's EUR600 a year, just because.
• Learning is part of the deal. Whether it's our Glowcademy, dedicated learning time, or personal development support - we invest in you, not just in numbers.
• Let's Glow! Enjoy 40% off our entire product range - yes, everything.
• Take a break - you've earned it. 30 vacation days + 1 personal holiday + up to 10 additional unpaid days off when you need a real reset. Oh, and New Year's Eve? That's a day off too!
• Stay healthy, stay glowing. Our company health insurance reimburses up to EUR600 per year for extras like vision aids, alternative medicine, or dental cleanings.
• Thinking ahead. After your probation period, we'll contribute EUR600 toward your pension plan - and if you add more, we'll top it up with an extra 20%.
• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
• Team spirit to go. Our Glow25 merch is more than just fabric - it's your badge of belonging.
• Culture that truly shines. For five years in a row, we've been recognized as a Top Company on Kununu - proof of the strong, positive, and genuine culture we live every day.
• Move your way. From workouts to wellness retreats - you decide how to stay active. Choose between Urban Sports Club or Wellpass.

Yay! You've made it this far!
But there's one more thing we want to say: Don't hesitate! Especially if you're a woman, or from an underrepresented group. Even if you don't check every box, we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger - and the stronger our team is, the better we can fulfil our mission of helping people bring more energy into their daily lives.
Glow25 (by Primal State Performance GmbH)
Hey! Wir sind Primal State - ein junges, stark wachsendes Health & Well Aging Unternehmen aus Berlin. Mittlerweile gehort Glow25 - eine Collagen Company, die neue Massstabe im Well-Aging-Markt setzt, als weitere, sehr erfolgreiche Marke zur Primal Familie. Wir haben es uns zur Mission gemacht mit hochwertigen Nahrungserganzungsmitteln, Menschen jeden Tag vital und gestarkt in den Tag starten zu lassen.

Skills Required