Job Description

Key Responsibilities

Support end-to-end CDP implementation projects, from discovery and requirements gathering to go-live and post-implementation support. Translate business goals into scalable CDP use cases, ensuring alignment with marketing, CRM, data governance, and IT teams. Design and implement integration flows between CDP and various systems (Web, mobile, ad tech, analytics, etc.). Guide clients on data ingestion, identity resolution, segmentation, and activation best practices. Configure CDP features such as audience segmentation, real-time personalization, customer journeys, and reporting. Work closely with client stakeholders, developers, and vendors to ensure smooth implementation and troubleshooting. Provide training to clients and internal teams and maintain detailed implementation documentation.

Requirements

Essential skills and experience:

Experience working in a consulting environment and/or digital agency, ideally in MarTech, Digital analytics implementation or data-related roles. Strong problem-solving skills and ability to think critically in complex technical environments. Demonstrated experience with technologies and processes related to marketing automation, personalisation, and data orchestration. Hands-on experience with popular analytics tools and tag managers such as Google Analytics (GA) and Google Tag Manager (GTM). Proven experience in web and mobile app tracking implementation and optimization. Solid understanding of data analysis and reporting, with an ability to translate insights into actionable recommendations. Ability to translate business requirements into high-level solution design, aligning technical capabilities with strategic objectives. Familiarity with front-end coding technologies including JavaScript and HTML. Excellent organizational and time management skills to handle multiple client engagements simultaneously. Strong analytical mindset with attention to detail and data integrity. Effective interpersonal and communication skills, with the ability to collaborate across teams and with clients.

Nice-to-Have

Experience as a technical consultant, preferably with direct client-facing experience in solution delivery. Experience implementing Customer Data Platforms (CDPs) across various marketing and data ecosystems. Solid familiarity with the Martech landscape and trends, including emerging tools and practices. Hands-on experience working with marketing data, including audience segmentation and activation use cases. Familiarity with advertising technologies and platforms, including DMPs, DSPs, SSPs, Adservers. Knowledge of modern privacy practices, including cookie deprecation, cookie management, consent data, and privacy regulations such as GDPR and CCPA. Understanding of database technologies, including the differences between structured and unstructured data, data lakes and data warehouse. * Working knowledge of APIs, API architecture, and webhooks, with the ability to understand and troubleshoot integrations.