Job Description

We believe that difference sparks brilliance, so we welcome people and ideas from everywhere to join us in stretching what's possible.
At Tapestry, being true to yourself is core to who we are. When each of us brings our individuality to our collective ambition, our creativity is unleashed. This global house of brands - Coach and Kate Spade New York - was built by unconventional entrepreneurs and unexpected solutions, so when we say we believe in dreams, we mean we believe in making them happen. We're always on a journey to becoming our best, but you can count on this: Here, your voice is valued, your ambitions are supported, and your work is recognized.
A member of the Tapestry family, we are part of a global house of brands that has unwavering optimism and is committed to being innovative and wholly inclusive.
Primary Purpose: The Public Relations Manager will work closely with the PR team lead to execute editorial, celebrity and influencer strategy for Tapestry brands across the EMEAI region.
The successful individual will leverage their proficiency to...

• Successfully execute earned media strategies for Tapestry brands Coach and Kate Spade New York, with support of PR Coordinator and PR Intern
• Mentor and develop junior PR team members
• Continuously monitor and maintain an up-to-date knowledge of the media, celebrity, and influencer landscapes across EMEAI region to identify relevant talent and cultural trends
• Maintain and cultivate exceptional industry contacts and relationships on behalf of Tapestry brands

Media relations/editorial

• Responsible for team's delivery of consistent and strategically aligned media coverage via proactive placements of key products and brand messages
• Deliver high visibility editorial placements leveraging access to talent, brand executives, and exclusive assets where appropriate
• Ensure all press assets and brand announcements shared with international markets and their PR agencies

Talent

• Responsible for end-to-end execution of seasonal influencer campaigns with support of partner agencies
• Oversee influencer and celebrity product seeding campaigns & initiatives
• Generate high visibility and culturally relevant influencer placements and celebrity dressing placements

Events

• Coordinate and attend brand hosted events including NYFW shows and activations, host/manage guests in collaboration with PR team lead

• Support Tapestry PR & Marketing team leads with execution and amplification of brand partnerships, campaign activations and events, working cross functionally as needed

• General administration duties including but not limited to budget tracker ownership, contracting and legal admin, coverage reporting and analysis utilising Launchmetrics and Tapestry's social media analytics platforms

The accomplished individual will possess...

• Communications experience at PR Manager level in the luxury or premium fashion space
• Proven success in building high-impact, influencer campaigns, generating earned media coverage and celebrity placements
• Excellent written and verbal communication skills
• Proactive & problem-solving attitude with a track record of driving projects forward by taking the initiative and making things happen

What Tapestry can offer you:

• Hybrid working (3 days working from the office, 2 days remote)
• Option to finish early on a Friday (Flex Fridays)
• 1 Paid Volunteering Day per year and opportunities to volunteer with global projects
• Learning & Development opportunities
• Internal mobility & career progression
• Regular Social Events - Seasonal & Cultural
• Equity Inclusion & Diversity initiatives which include employee resource groups & regional inclusion council

Other benefits include:

• 25 days holiday in addition to bank holidays
• Multi brand discount up to 50% off
• Private Healthcare with health assessment (Bupa)
• Bupa rewards - Financial wellbeing support and wellness discounts
• Private Dental Cover
• Free 24/7 support for family building, fertility and menopause with Maven
• Eyecare vouchers
• Employee Assistance Program
• Employer Pension Contribution
• Gym discount
• Interest free season ticket loan
• Cycle to work scheme

At Tapestry, we are committed to building a diverse & inclusive workforce. We know that having a wide range of perspectives and experiences makes us more innovative and brings us closer to our consumers. If you are interested in this role but do not believe you meet all the set criteria, that's ok. We are happy to work with individuals who have the drive, passion, agility and willingness to learn. So, take a chance and apply; you may just be who we are looking for. We would be delighted to hear from you.
Our Competencies for All Employees

• Courage: Doesn't hold back anything that needs to be said; provides current, direct, complete, and "actionable" positive and corrective feedback to others; lets people know where they stand; faces up to people problems on any person or situation (not including direct reports) quickly and directly; is not afraid to take negative action when necessary.
• Creativity: Comes up with a lot of new and unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings.
• Customer Focus: Is dedicated to meeting the expectations and requirements of internal and external customers; gets first-hand customer information and uses it for improvements in products and services; acts with customers in mind; establishes and maintains effective relationships with customers and gains their trust and respect.
• Dealing with Ambiguity: Can effectively cope with change; can shift gears comfortably; can decide and act without having the total picture; isn't upset when things are up in the air; doesn't have to finish things before moving on; can comfortably handle risk and uncertainty.
• Drive for Results: Can be counted on to exceed goals successfully; is constantly and consistently one of the top performers; very bottom-line oriented; steadfastly pushes self and others for results.
• Interpersonal Savvy: Relates well to all kinds of people, up, down, and sideways, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact; can diffuse even high-tension situations comfortably.
• Learning on the Fly: Learns quickly when facing new problems; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything.

Our Competencies for All People Managers

• Strategic Agility: Sees ahead clearly; can anticipate future consequences and trends accurately; has broad knowledge and perspective; is future oriented; can articulately paint credible pictures and visions of possibilities and likelihoods; can create competitive and breakthrough strategies and plans.
• Developing Direct Reports and Others: Provides challenging and stretching tasks and assignments; holds frequent development discussions; is aware of each person's career goals; constructs compelling development plans and executes them; pushes people to accept developmental moves; will take on those who need help and further development; cooperates with the developmental system in the organization; is a people builder.
• Building Effective Teams: Blends people into teams when needed; creates strong morale

and spirit in his/her team; shares wins and successes; fosters open dialogue; lets people finish and be responsible for their work; defines success in terms of the whole team; creates a feeling of belonging in the team.
Tapestry, Inc. is an equal opportunity and affirmative action employer and we pride ourselves on hiring and developing the best people. All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant's or employee's qualifications as they relate to the requirements of the position under consideration. These decisions are made without regard to age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. Visit Tapestry, Inc. at
Req ID: 122718

Skills Required