Job Description

Location: London
Salary: Market Rate
Salary band: Dependant upon experience
Contract type: Permanent Date posted: 22nd August 2025
Blue Legal are partnering with a leading international law firm who are recruiting for a Thought Leadership & Content Senior Advisor to join their London office. The role involves ensuring content aligns with global positioning while tailoring messaging for local relevance and maximum impact, helping to strengthen the firm's reputation as a trusted advisor on the issues that matter most to clients.
The Responsibilities:

• Shape and lead thought leadership campaigns aligned with the firm's brand, clients, and sector priorities.
• Identify priority topics and emerging issues with BDM colleagues and stakeholders where the firm can lead industry conversations.
• Produce compelling multi-format content (articles, reports, video, podcasts, and social media) tailored for global audiences and aligned with brand standards.
• Collaborate with global/regional marketing teams to amplify content and integrate it into wider campaigns.
• Manage delivery of major cross-border thought leadership initiatives, including project management and stakeholder coordination.
• Use audience insights and performance data to inform planning, optimise impact, and demonstrate ROI.
• Provide editorial guidance to ensure content quality, clarity, and consistency, while staying ahead of industry trends and competitor activity.
• Build strong stakeholder relationships to use content as both a sales engagement tool and a reputational asset, tracking KPIs to measure success.

• Degree in law, communications, marketing, or related field, with proven senior-level experience in content or thought leadership, ideally within legal, financial, or corporate sectors.
• Skilled in generating ideas, writing, editing, and strategically planning thought leadership across formats and channels, with strong editorial judgment and adaptability for global audiences.
• Experienced in leading complex, cross-regional projects and collaborating with business development, marketing, PR, and corporate affairs teams to align content with broader campaigns.
• Deep understanding of industry trends, competitor activity, and client challenges, with experience tracking KPIs to measure impact, optimise campaigns, and support client engagement.