Job Advert
TikTok Content Creator
We are currently seeking a confident, articulate, and highly motivated TikTok Content Creator to join our growing social media team. The successful candidate will play a key role in driving online engagement and sales through high-quality, interactive TikTok content.
This role requires effective collaboration across our Squad function, other Sales & Marketing Squads and in time, the wider business - specifically CX, NPD and Brand. You will be known for your creative mindset and your ability to visibly impact in-day performance and you will be developing into someone who can effectively handle the long-term strategic execution of social-first content.
Core Responsibilities
Lead on generating fresh, innovative, creative ideas for TikTok-first content, that builds on our brand narrative, builds our community, and generates social conversation and brand buzz.
Responsible for creating disruptive, engaging content
Lead on engaging and growing our community across social channels through different initiatives and exciting content ideas.
Introduce and build upon different content strands to engage and grow our audience.
Keep up to date with emerging social trends, competitor activity and industry updates to share with the wider team.
Manage the day-to-day scheduling and posting across channels.
Manage delivery of organic social & paid social assets for each brand moment
Actively engage with the community by responding to comments, messages, and mentions across platforms daily.
Monitor and report on KPIs for all social media channels, including engagement rates, follower growth, brand reach etc.
+ Work with the wider brand and product teams to ensure the content calendar is kept up to date and content is created to support trend / brand moments.
Use insights to optimise content and strategy, ensuring the brand's social media efforts contribute to overall business objectives.
Be a true ambassador for the brand, embodying its culture and brand values in everything you create.
Core Competencies
Highly creative, innovative and social media obsessed.
Strong portfolio of creative work and social-first content.
In-depth knowledge of social media channels (Overindexing in TikTok).
Strong photo/video editing skills (Adobe Creative Suite, Canva, Final Cut Pro).
Highly organised with the ability to manage multiple projects and meet deadlines.
Understanding of colour correction, sound design, motion graphics, and file optimisation
Hands-on experience with camera equipment, lighting setups
A creative thinker who understands how to craft brand-aligned visual stories across formats
Comfortable working independently and taking ownership of full project cycles
Core Behaviours
Pace: Know that speed is your greatest ally. It builds momentum and is key for growth. Go fast.
Communication: Know that team is your greatest asset. Talk to them face to face, Don't try to go alone.
Trust: When you say you'll do it, do it. When someone asks for help, you give it.
Transparency: Nothing is off limits, to anyone at any time. Remove walls & call out red tape.
Challenge: Get comfortable with feeling uncomfortable. We need you to go where you're scared to.
Learn: Drive a culture of experimentation and continuous improvement.
* 360 Management: Manage up, down and across. Regardless of title, everyone is a leader. So Lead.
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