Trade Marketing & Category Analyst ( F/m/d)

Rochdale, ENG, GB, United Kingdom

Job Description

Working at Freudenberg: "We will wow your world!" This is our promise. As a global technology group, we not only make the world cleaner, healthier and more comfortable, but also offer our 52,000 employees a networked and diverse environment where everyone can thrive individually. Be surprised and experience your own wow moments.



Freudenberg Home and Cleaning Solutions is a Business Group of Freudenberg and a leading global supplier of branded cleaning systems as well as household and laundry care products. The portfolio includes brands such as Vileda, Gimi, Wettex and Marigold. The company employs more than 3,800 people and hosts a global distribution network.
Some of your Benefits


Health Insurance


Meal Allowance


Flexible Work Models


International Opportunities


Performance Related Bonus



Rochdale
Hybrid Work

Freudenberg Home and Cleaning Solutions Limited (United Kingdom)
You support our team as
TRADE MARKETING & CATEGORY ANALYST ( F/M/D)
Responsibilities


Analyse customer KPIs and market data to recommend retailer assortment, pricing, and merchandising strategies (in-store and online). Develop and lead shopper marketing programs across customer-owned platforms (websites, apps, email, loyalty, and in-store). Provide clear guidance on merchandising and shelf solutions to enhance shoppability and category performance. Evaluate trade spend, promotional effectiveness, and ROI, ensuring optimal use of the shopper marketing budget. Build impactful customer selling stories and support line reviews to drive sales, visibility, and product trial. Co-lead category and shelf management projects tailored to key retail partners. Produce and interpret SAP-based sales and product reports, delivering monthly insights on retail accounts and identifying market opportunities or risks. Work closely with Sales Brokers, demo teams, shopper marketing vendors, and external data partners such as Circana. Qualifications


Master/Bachelor's degree in Business Administration or a related field; focus on Marketing or Sales is a plus. Minimum 3 years' experience in Trade Marketing, Shopper Marketing, Category Management, or Sales within FMCG Strong understanding of shopper behaviour, shopper data, and key retail customer processes. Proven analytical skills; proficient with Excel and familiar with IRI, Nielsen, or other data sources (MS Access is a plus). Solid project management capabilities, with the ability to manage multiple initiatives simultaneously. Excellent communication and presentation skills, with strong business writing proficiency. Strong interpersonal and cross-functional collaboration skills; comfortable working in matrix environments. Demonstrated leadership, negotiation ability, and holistic, critical thinking. The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law. #LI-MC1

Additional Information


Margherita Codazzi

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Job Detail

  • Job Id
    JD4241889
  • Industry
    Not mentioned
  • Total Positions
    1
  • Job Type:
    Full Time
  • Salary:
    Not mentioned
  • Employment Status
    Full Time
  • Job Location
    Rochdale, ENG, GB, United Kingdom
  • Education
    Not mentioned