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The Trade Marketing Manager is responsible for assisting in the development and execution of retail marketing strategies for the UK & Ireland. This role involves supporting the enhancement of consumer experience and connection to the brand, assisting in the creation and execution of omni-channel retail marketing plans, and ensuring strong commercial momentum. The purpose of the role is to support the Trade Marketing Manager/Marketing Manager in positioning the brand as a key partner to our retailers in line with the brand objectives.
Assist in defining and executing compelling trade marketing omni channel strategies including but not limited to stores and key third-party accounts to increase consumers' engagement and conversion to the brand.
Deliver strategy and execution of the High Traffic Moments programs such as seasonal holidays, Black Friday, Mother's day among others
Support the Trade Marketing Manager/Marketing Manager in building trade marketing plans with the Marketing and Sales team by national account.
Help oversee the creation and execution of retail programs, promotional calendars, and events.
Assist in managing budgets for events, promotions, and retail marketing.
Provide visibility on retail marketing plans and identify opportunities and risks.
Monitor marketing performance on retail events, identify best practices, and influence future plans.
Support the elevation of the brand's Gift with Purchase program to attract new consumers.
Conduct competitor audits, benchmarking, and trend tracking to shape retail marketing plans.
Report on data and industry trends relating to retail categories.
Ensure smooth adaptation and integration of global promotional plans into marketing plans.
Act as a point of contact for retail marketing direction, working with key content stakeholders.
Track promotional activities, event and gift performance to create a framework highlighting best practices.
Assist in defining and driving exclusive programs and special events with retailers.
Support the elevation and drive of the overall in-store retail experience to deliver on business objectives.
Liaise with global teams on strategy and product forecasting.
Qualifications
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Previous experience working as a Retail/Trade Marketing Manager.
P&L Management experience is an advantage
Strong knowledge of the retail landscape in the UK and market trends.
Strong commercial outlook and ability to drive revenue growth through trade marketing activities.
Strong leadership and project management experience.
Hands-on, proactive, flexible, and able to handle multiple projects simultaneously.
Highly motivated and passionate about retail marketing.
Result-driven with a solid understanding of analytics and consumer insights.
Experience with global brands is an advantage.
COMPENSATION AND BENEFITS
Hybrid Working (2 days WFH, 3 days office based)* 25 Days Annual Leave (exc. Bank Holidays)* 1 day Annual Leave to celebrate your birthday* Holiday Purchase opportunity* Bonus Opportunity* Car allowance* Equity* Ability to work Remotely/Abroad up to two weeks per calendar year* Summer Fridays* Generous Staff Discount* Mental Health Wellbeing Initiatives* Benefits platform with exclusive discounts and offers* Employee resource groups* LinkedIn learning*
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