Job Description

JOB PURPOSE

Support the growth and engagement of Luton Town's Academy social media channels through regular, creative, and high-quality social content. Ensure all Academy social media activity is consistent with the Club's overall communications strategy and brand standards. Contribute new and creative ideas to help increase audience reach, engagement, and follower growth across platforms. Create story-driven posts and short-form video content that align with the Club's digital tone and visual identity.

KEY RESPONSIBILITIES

Assist in the day-to-day creation and publishing of content across all of the Club's social media platforms, with a particular focus on the Academy. Attend fixtures to cover Luton Town Academy games for official Club channels. Populate the Academy's social media pages with regular, engaging content to support growth and increase visibility across channels. Help monitor social media trends and propose creative ideas to improve engagement and reach across channels. Ensure Academy social media content aligns with the Club's overall branding, tone, and style, following guidance and direction from the Social Media Manager. Assist in the creation short form video content for first team & academy social media channels. Assist in tracking social performance metrics and data to analyse social content.

MAIN JOB REQUIREMENTS AND PERSON SPECIFICATION

A genuine passion for football and an enthusiasm for social media Basic understanding of key social media platforms (Instagram, X, TikTok, Facebook, YouTube) and their audiences. Good written and verbal communication skills with strong attention to detail. Creative mindset with an eye for engaging visuals, captions, and trends. Ability to work independently and as part of a small, collaborative media team. Good organisational and time management skills to meet deadlines in a fast-paced environment. Willingness to work flexible hours, including evenings and weekends, particularly for match coverage. Eagerness to learn, take feedback, and develop skills in a professional football media environment.

Additional Information:

This role is an Internship Reasonable Expenses will be covered Applicants must be eligible to live and work in the UK * Full, clean UK driving licence and access to a car would be advantageous