Job Description

Inntravel is a widely respected, leading provider of 'at your own pace' self-guided walking, cycling and other activity holidays across Europe. This is an exciting time to take on a role with us as we are benefiting from long-term investment to achieve ambitious growth targets, deliver digital transformation projects and retain our place as market leader in the self-guided walking holiday market.


You will be part of our bright future, our mission envisions our holidays serving as catalysts for personal growth, environmental awareness, and fostering meaningful connections with both nature and people. Join us on our journey, creating extraordinary travel experiences for all.


We recognise and celebrate that every employee is an individual. Our commitment to a diverse and inclusive workplace is reflected in the range of benefits we offer, with some of the key highlights being:


Enjoy 50% discount on holidays across all our brands.
Additional annual leave when you choose to swap a plane for a train
Career pathing and continuous development opportunities
Opportunity to take a workation for up to 6 weeks per year and work from anywhere in the world
2 volunteer days each year to give back to what is important to you
A well-being resource hub and on site classes; yoga, boxercise, annual Steps challenge, employee assistance programmes, cash back health and dental plan
Hybrid and home based roles
Enhanced family leave allowances


This is a hybrid role with a minimum of 2 days per week in our Whitwell-on-the-Hill office. Due to the beautiful remote location, access to your own transport is essential. This is a full-time position, however work life balance is important to us and so we are open to discussion on flexible working patterns (minimum 4 days per week).


Salary: 28,000 - 30,000 + bonus


About the role:


As a part of our marketing team, you will be a core driver of our success. This role creates and delivers captivating copy that inspires and broadens our audience. Areas of responsibility are:


Content creation: develop captivating copy for various channels, including website pages, brochures, blog posts, social media posts, email campaigns, Inntraveller magazine, advertisements, customer communications and travel documents.
Brand voice: maintain consistency in brand tone of voice across all written communications, ensuring alignment with our company's vision, mission, values, and tone of voice guidelines.
Storytelling: craft engaging narratives that evoke emotions, paint vivid pictures, and effectively communicate the allure of travel destinations and experiences to our target audiences.
SEO optimisation: incorporate relevant keywords and follow best practices for search engine optimization (SEO) to enhance content visibility and drive organic traffic to our website.
Research: conduct thorough research on travel destinations, industry trends, customer preferences, and competitive analysis to produce accurate, compelling, and up-to-date content.
Editing and proof reading: review and revise written content to ensure grammatical accuracy, clarity, consistency, and adherence to our brand guidelines.
Collaboration and feedback: collaborate closely with the marketing team, graphic designers, and the product team to ensure cohesive messaging and effective visual-textual integration. Accept and action feedback to improve the final output.
Content strategy: contribute to content and campaign strategy discussions, brainstorming sessions, and creative development meetings to shape marketing campaigns and initiatives.
Travel expertise: stay informed about emerging travel trends, destinations, and experiences, fostering a deep understanding of our target audience and their interests.
Be a brand ambassador: building a brand that is understood and loved by customers.
Be strategic: take a step back and keep us on track to achieve our long-range plan.
Growth mindset: look for tangible ways to raise the profile of the brand and build
beneficial networks for Inntravel within the Hotelplan UK group and with external partners.
Set the pace: create positive energy, find ways through blockers and take everyone along with you.
Be accountable: measure and set targets for the team that keep us on track and demonstrate improvement in our brand value.
Make good decisions: based on data, insight and a rich and relevant understanding of the market.
Be real - bring your whole self to work.


Am I the right person? We are looking for your application to demonstrate:


Experience of writing captivating and accurate copy that consistently reflects a brand's tone of voice, ensuring alignment with the company's vision, mission and values.
Experience writing for different channels, such as brochures, websites, social, and emails, with the ability to tailor messaging to the needs of particular channels and audiences.
Ability to proof read and edit copy with a keen eye for accuracy and consistency.
Ability to work to deadlines while maintaining accuracy and quality.
Experience of developing ideas and owning delivery of projects.
A marketing qualification or experience of working in a marketing team.
Good knowledge of Microsoft Office and standard office technologies.
A love of written communication.
Experience writing about travel or holidays is desirable.
A personal interest in travel, walking or cycling is desirable.
Experience of writing for SEO will be an advantage.


We aim to inspire individual discovery and our values will be close to your heart.


Diversity is to be celebrated. Life would be dreary, and change would be slow, if we all thought the same way. We challenge our ideas, each other, and our business partners - always with respect and kindness.


Inntravel is part of Hotelplan Group, a well-established and diverse family of specialist tour operators, with a long tradition of developing and operating market-leading experiences. The family comprises ski, walking and Lapland holidays with Inghams and Santa's Lapland; adventure travel with Explore; and self-guided holidays with Inntravel. Sustainability and responsible tourism is at the core of everything we do, and should be a passion for everyone employed by the group.