Charitable Purpose
Our Vision
A world in which everyone can explore and create culture
Experiencing and producing culture enables individuals, communities and society to thrive. We
actively invite the participation and contribution of all people by producing world-class Festivals and
innovative Learning & Participation programmes which are inclusive by design and which promote
cultural equity so that everyone can access the same opportunities without disadvantage.
We work in partnership to address specific societal concerns in order to maximise the relevance, scale and impact of what we do.
Our Mission
We collaborate to create experiences which bring joy, spark curiosity, connect
communities and inspire change
We want everyone to feel invited to engage with music, science and the written and spoken word
through our Festivals and programmes in order to increase well-being and belonging, to inspire the
art of the possible, and to effect positive change. We do this by building trust with stakeholders over
time; engaging in dialogue with audiences, participants and partners; and thinking creatively with
others to innovate for the future.
Our Values
Collaboration, Inclusion, Innovation, Integrity, Sustainability
What do we do?
We collaborate to create four vibrant, world-class Festivals rooted in the community of Cheltenham.
The Jazz, Science, Music & Literature Festivals engage adults, families and school children for 31
days of the year through ticketed events & workshops, free drop-in activities, interactive zones and
an Around Town programme
Year-round we produce outreach programmes designed in response to challenges at a local,
national and/or international level. These may be an artist development programme, a sci-comms
network, a schools initiative or a community project.
Who are our current partners?
We collaborate with a vast array of stakeholders, whether it be for content-creation, programme-
design, delivery, funding or broadcasting.
Locally these include the Cheltenham Culture Board (with representatives of each cultural sector, the University, the Council etc), the Golden Valley/Cynam community, Cheltenham Education Partnership, the Social Prescribing Network, Gloucestershire Head Teacher & Subject Leader networks, Glos Disability Advisory Group, the local Music Hub, and our volunteer and Patron communities.
National partners include Arts Council England, BAFA (British Arts Festivals Association), USAN (Urban Sustainability Action Network), 12 literacy organisations which deliver RTRP (Reading Teachers = Reading Pupils) in their region (eg National Literacy Trust, Seven Stories), The Times & The Sunday Times, BBC Radio 2, 3 and 6 and Google DeepMind
Global partners include a network of Literature Festivals, the European Jazz Network, the British Council, a Sci-Comms network with organisations spanning 10 countries across 4 continents, and international funding bodies and Embassies
Who and where are our current audience?
70% of our audiences are from Gloucestershire; 30% are from across the UK and the globe
50,000 children and young people participate in the schools' programme annually, including pupils from every school in Gloucestershire which serves a low-income community (25%+ Pupil
Premium)
Why do we do it?
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