It's Time to Unsmoke.
There is no question that the best choice for all people who smoke is to quit cigarettes and nicotine altogether. But many people don't. In any given year, about 9 out of 10 people who are already smoking will continue: those people deserve access to, and information about, better alternatives. That is why we're building PMI's future on smoke-free products and focusing our efforts in switching adults, who choose to continue smoking, to our smoke-free platforms.
In order to achieve this, we are passionate about 6 strategic priorities:
Developing a long-term product and ecosystem portfolio,
Building societal support of RRP,
Growing our RRP platforms to scale,
Delivering product launch & customer service agility,
Achieving cost and cash leadership, and
Maintaining leadership in conventional cigarettes
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