Job Description

Rapha launched in 2004 to redefine cycling apparel. Today progressive design and storytelling has built a global movement.


We love cycling in all its forms, from the city streets to the highest peaks. And we know its power to transform lives. Led by innovation, we embody this love through a dedication to the world's greatest sport, by setting a new standard in design and pushing the cutting edge of performance and human craft.

The Role

As a Visual Merchandising Manager at Rapha, you will bring our brand to life in retail

environments worldwide. Working with the Head of Visual Merchandising & Architecture, you will be responsible for developing and executing compelling in-store visual strategies that enhance product storytelling, drive commercial performance, and deepen customer

connection with the Rapha brand.


This role requires a unique blend of creative vision and commercial acumen, ensuring every touchpoint--whether a Clubhouse, pop-up, or wholesale display--reflects Rapha's identity, values, and passion for cycling.


Key Responsibilities

Lead Visual Merchandising Strategy

With the Head of Visual Merchandising, develop and implement a cohesive global VM strategy across Rapha Clubhouses, partner doors, and for seasonal/global activations.

Create Immersive In-Store Experiences

Translate product stories and campaign narratives into physical retail environments that are both brand-immersive and commercially effective - design, producing and implementing these globally.

Seasonal Planning & Execution

Partner with product, retail, and marketing teams to plan and execute seasonal guidelines, product launches, window displays, and in-store refreshes in line with campaign calendars.

Retail Standards & Guidelines

Develop VM toolkits and guidelines to ensure brand consistency and excellence across all locations

Collaboration Across Teams

Work very closely with Retail Managers and store teams to ensure all information is delivered and executed effectively. Also working closely with brand creative and marketing to align on messaging, storytelling, and execution.

Performance & Reporting

Track the impact of visual merchandising initiatives on footfall, conversion, and sales. Use data to refine strategies and improve outcomes.

Sustainability & Materials

Champion sustainable design and material choices in all VM installations and store displays, aligning with Rapha's environmental commitments.

About You

5+ years of experience in a visual merchandising role, ideally within premium retail or lifestyle brands


A strong portfolio showcasing innovative and commercial VM executions



Excellent eye for detail, spatial planning, and storytelling through physical environments



Deep understanding of how VM influences consumer behavior and retail KPIs



Experience managing external suppliers, budgets, and installation timelines



Ability to travel to store locations and lead installations when needed



A genuine passion for design, retail, and cycling culture (cycling knowledge is a plus, but not essential)

Working at Rapha

We are continuously looking into ways to invest in our employees and build a better working culture and environment. Here are just some of the internal benefits we offer:

Flexible working hours Support for ad-hoc remote working during the week - minimum 4 days in office 25 days annual leave 2 additional days paid time off to participate in a sportive or similar related cycling event A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme An annual clothing allowance of 1,120 for testing and promotional purpose A company bonus scheme A health cash plan provided by Healthshield worth up to 1405 per year Mental health support with MyndUp Free barista coffee and social drinks in the office Subsidised lunches 3 days per week Monthly department social events and quarterly office social away days Bike racing expenses up to 35 per race entry A 50% staff discount and a discount for family and friends Industry discounts on brands such as Patagonia, Osprey, Finisterre, Wahoo Free membership to the Rapha Cycling Club Cycle2Work scheme Company Pension Scheme * Enhanced Parental Leave and Pay