Job Description

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Who we are

We are an organisation that exists to drive progress. That's the "red thread" that connects everyone at The Economist Group (TEG). Our businesses share a devotion to innovation, independence and rigour in their fields of expertise. We empower people to understand and tackle the critical challenges and changes facing the world. Our analytical rigour, global expertise and evidence-based insights enable individuals and organisations to make sense of these shifts and chart a course through them.



We deliver analysis and insights in many formats to subscribers and clients in 170 countries through our four businesses, The Economist, Economist Impact, Economist Intelligence and Economist Education, which uphold our global reputation for excellence and integrity.

Role Overview

We are seeking a strategically minded

VP, Trading

to lead commercial performance analysis across our B2C subscription marketing function. This newly created role is focused on delivering clear, actionable insight to inform decision-making and drive sustained subscriber growth.



The VP, Trading is not responsible for managing or executing brand or performance marketing campaigns. Instead, they will partner closely with the EVP, Marketing and the Global Head of Growth Marketing and Global Head of Brand Marketing to monitor performance, surface insights, and support data-led decisions across markets and channels. They will also work directly with Finance on commercial planning and target-setting.



This role requires an analytical thinker, a strong storyteller, and a clear communicator who can provide senior stakeholders with trusted insight--becoming a key strategic ally to the EVP, Marketing.

Key Responsibilities

Performance Oversight & Analysis

Lead the oversight and analysis of daily, weekly, and monthly subscription performance across products, channels, and regions


Provide concise, high-impact performance insights to inform strategic decision-making
Translate complex performance data into clear, actionable narratives for senior stakeholders

Commercial Planning & Collaboration

Work closely with Finance on commercial target-setting and performance alignment


Collaborate with the Global Heads of Growth and Brand Marketing, finance, and data teams to interpret data and surface opportunities for growth--without owning campaign execution
Serve as a strategic partner to the EVP, Marketing, providing insight and challenge as needed

Conversion Rate and Lifetime Value Optimisation (CRO)

Lead CRO initiatives to ensure media efficiency and improve customer lifetime value

Own and manage the testing and experimentation roadmap to support CRO and continuous performance improvement

Tools & Reporting Infrastructure

Oversee dashboards and performance tools in partnership with the data and finance teams, as well as Global Head of Growth Marketing, ensuring reporting is accurate, timely, and aligned with business priorities

Experience and Skills

Significant experience in performance analytics, trading, or commercial planning roles within a digital subscription, ecommerce, or media business


Strong analytical and problem-solving skills with a proven ability to extract meaning from complex data

Excellent communication and storytelling skills; confident distilling insights for executive audiences

Experience collaborating cross-functionally--especially with Finance, Analytics, and Marketing--without direct campaign ownership

Proficiency with performance tools and platforms such as Tableau, Looker, or similar
Proven ability to influence at a senior level and operate as a trusted advisor

#LI-Hybrid


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AI usage for your application

We are an innovative organisation that encourages the use of technology. We recognise that candidates may utilise AI tools to support with their job application process. However, it is essential that all information you provide truthfully and accurately reflects your own experience, skills, and qualifications.



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What we offer

Our benefits package is designed to support your wellbeing, growth, and work-life balance. It includes a highly competitive pension or 401(k) plan, private health insurance, and 24/7 access to counselling and wellbeing resources through our Employee Assistance Program.



We also offer a range of lifestyle benefits, including our Work From Anywhere program, which allows you to work from any location where you have the legal right to do so for up to 40 days per year. In addition, we provide generous annual and parental leave, as well as dedicated days off for volunteering and even for moving home.



You will also be given free access to all The Economist content, including an online subscription, our range of apps, podcasts and more.