Job Description

Website Content Lead - Travel
Salary 42,000 - 48,000
Permanent
Hybrid - Folkestone (3 days a week in the office)
We're looking for a proactive and detail-oriented Website Content Lead to take ownership of our Travel websites and the end-to-end customer journey across them. Reporting into the Web Performance Manager, this role plays a critical part in delivering a seamless, engaging, and high-performing digital experience for our customers.
You'll own the journey from concept to delivery, translating digital and business requirements into intuitive website structures, navigation and content experiences. Working closely with Marketing, UX, CRO, and wider stakeholders, you'll ensure our websites are optimised, customer-focused and continuously improving. Data-driven and hands-on, you'll lead a small team of content editors while using insight and innovation to enhance performance, usability and customer satisfaction across our platforms.
This role is ideal for someone who wants the opportunity to influence and shape how a large, customer-facing travel website is structured, optimised and experienced. Operating at an important stage of our digital transformation, you'll have the autonomy to take ownership of campaigns and initiatives from brief through to delivery, working closely with multiple teams and stakeholders.
This role requires you to be working from our Folkestone office a minimum of 3 times a week. We have designated office space for colleagues in our Travel business, allowing us to collaborate and share success as a function.
Role Responsibility

• Customer Journey Ownership & Optimisation: Own the end-to-end customer journey across the Travel websites, mapping, assessing and optimising key journeys. Identify friction points and introduce improvements to drive engagement and conversion, including ongoing review of site navigation, sitemap and menu systems.
• Website Content Management: Own and deliver regular website content updates, ensuring accuracy, consistency and alignment with Saga Travel's brand tone, guidelines and commercial objectives.
• Performance Analysis & Insight: Work alongside the CRO Lead and independently to analyse website performance and customer behaviour data, identifying opportunities for optimisation. Track the impact of web changes and report insights and recommendations to the Web Performance Manager.
• Campaign Delivery & Digital Briefing: Partner closely with marketing teams to support digital campaigns and product launches. Own digital briefs and requirements, ensuring campaign content is effectively delivered, optimised and maintained across the Travel websites.
• Call Tracking & Commercial Visibility: Manage the placement, tracking and visibility of phone numbers across the websites to support call tracking, attribution and performance reporting.
• Continuous Improvement & CMS Excellence: Stay up to date with best practices in digital content, UX and CMS capabilities (Storyblok and Sitecore); recommending and implementing enhancements to improve performance and usability.
• Quality Assurance & Compliance: Conduct regular content checks and audits to ensure high standards of accuracy, functionality, compliance and governance across the websites.
• Accessibility & Inclusive Design: Ensure all digital content, documents and customer journeys meet Saga's accessibility standards. Work closely with the UX Design Lead to proactively identify, report and remediate accessibility barriers.
• Stakeholder & Team Leadership: Collaborate with marketing, product, UX and IT stakeholders to align on digital goals, while managing and developing a team of two content editors through day-to-day oversight, 1-to-1s, performance reviews and development planning.

The Ideal Candidate

• Proven experience in website content management and digital customer journey optimisation, ideally within a large, customer-facing website environment. Experience in the travel or leisure sector is desirable.
• Strong understanding of website structure, navigation and user journey best practices, with the ability to design intuitive, user-focused digital experiences.
• Highly data-driven, with proficiency in website analytics tools such as Google Analytics and/or Adobe Analytics, and a track record of using insight to inform decisions and drive measurable improvements.
• Experience working with content management systems (CMS). Exposure to platforms such as Storyblok and Sitecore is highly advantageous.
• Excellent communication and stakeholder management skills, with the confidence to collaborate effectively across marketing, UX, product and technical teams.
• Proven ability to manage multiple priorities and projects simultaneously, delivering to tight deadlines in a fast-paced environment.
• Strong organisational and time management skills, with the ability to prioritise workload effectively and maintain high standards of delivery.
• Exceptionally detail-oriented, with a passion for quality, accuracy and delivering outstanding customer experiences.
• A proactive, solutions-focused mindset, with a desire to continually improve digital performance and user satisfaction.

Saga Values: Make it Happen, Do the Right Thing, Customer First, Excellence Every Day, Our People Make Us Special
Package Description
At Saga we recognise that our people make us special. We believe our colleagues deserve rewards for the excellence they demonstrate every single day, that's why we have put together an amazing benefits package for all colleagues.
BENEFITS AVAILABLE TO ALL COLLEAGUES:

• 25 days holiday + bank holidays
• Option to purchase additional leave - 5 extra days
• Pension scheme matched up to 10%
• Company performance related annual bonus - Up to 5%
• Life assurance policy on joining us, 4 x salary
• Wellbeing programme
• Colleague discounts including family discounts on cruises, holidays and insurance
• Range of reductions and offers from leading retailers, travel groups and entertainment companies
• Enhanced maternity and paternity leave
• Grandparents leave
• Income protection
• Access to Saga Academy, our bespoke learning platform

About the Company
Over the past 75 years we have become the UK's specialist provider of products and services to people aged over 50 in the UK. We're the most trusted brand amongst UK consumers in this demographic, recognised for high-quality products and exceptional standards of service. Our product portfolio includes cruises, holidays, insurance, personal finance products and our Saga Magazine.
Our focus on delivering exceptional products and service empowers our colleagues to create moments that are personal and special for our customers and for each other and our values underpin our approach and help guide us to deliver our purpose.
We're committed to making sure that colleagues can be their best, be themselves and make a difference - more than anywhere else. We have done this by creating a truly inclusive culture, where all colleagues can bring their full and authentic selves to work and be treated with dignity and respect in an environment that is free from discrimination and harassment.
Thanks to our people, Saga was awarded with a Gold for Best Customer Centric Culture in 2025. This is testament to the great culture we've built together. This award belongs to all our colleagues who collectively make Saga a fantastic place to work.
We are champions of age inclusivity and signatories of the Age-Friendly Employer Pledge, we are proud of our multigenerational teams we have in place. We're also a committed Disability Confident employer and ensure that our recruitment process is inclusive and accessible. Your application will have fair consideration, and you'll receive personal communication throughout your applicant journey when you apply to join Saga.
Saga does not accept agency CVs unless specifically engaged on the role by the Talent Acquisition Team. Please do not forward CVs to our recruiters, employees or any other company location. Saga will not be responsible for any fees related to CVs received in this unsolicited manner.
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Skills Required