Job Description

Whisky Sales Ambassador (Edinburgh Airport)

Do you thrive in a sales environment, have a passion for our premium spirits and a talent for building genuine connections?


Ian Macleod Distillers is seeking an energetic and enthusiastic Sales Ambassador to represent our award-winning whisky portfolio (Glengoyne, Tamdhu, Rosebank and Smokehead) at Edinburgh Airport.


If you enjoy working in a fast-paced environment, have a talent for engaging people from all walks of life and have laser-sharp focus when it comes to meeting and beating your targets, this is the perfect opportunity for you!

What you'll be doing...

Showcase your whisky knowledge and charisma by actively engaging travellers and converting interest into sales Build trusted relationships with High Net Worth and Collector clients, both inside and outside the airport Deliver outstanding customer service, anticipating needs and creating memorable brand experiences Drive sales with purpose, surpassing key performance metrics and always looking for ways to outperform Utilise marketing materials and promotions to identify upselling opportunities Lead product sampling initiatives and provide expert serve suggestions tailored to the season Continuously develop your expertise through training and independent research into the Ian Macleod range

Who we're looking for...

Energetic and approachable communicator with a natural ability to connect and captivate passengers through confident storytelling and product knowledge. Real passion for our IMD product portfolio, including gin for upselling opportunities. Highly knowledgeable and passionate about the Scotch Whisky category. Provides excellent customer service in an airport retail setting. Strong communication for internal and external stakeholders. Flexible working attitude. Excellent time management skills. Strong organisational skills. Proactive in driving sales while enhancing brand presence and passenger experience. Comfortable and confident working in a fast-paced, busy airport environment.

Why join us...

Be part of a dynamic and innovative team that values creativity and collaboration Opportunity to work with leading brands and make a significant impact on their growth Competitive salary and benefits package Continuous learning and development opportunities

Attendance & Pay

Hours per week - 35


Scheduled Hours - Friday-Monday: 06:00-13:30 & Tuesday 11.30-19:00 (30 min unpaid break daily) - Shift pattern able to be reviewed


Other - Travel allowance/airport parking permit

Next Steps...

If after reading through, you feel that this opportunity lights a fire, then we would love to hear from you! Please remember that you will need to clearly demonstrate how your skills and previous experiences are a perfect fit to what we are looking for. If you have all of what we are looking for combined with a positive, fun and engaging personality and attitude, then do get in touch!


To apply for this opportunity, please send your

CV and tailored cover letter

to recruitment.activities@ianmacleod.com


Once received, you will be sent an Excel spreadsheet to complete a series of questionsfor this role.

By emailing your data to us, you are providing IMD with your explicit permission to be able to retain all of your details on our internal systems in line with all GDPR legislative requirements.


Please find link here for our privacy policy for applicants.


Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received, so our recommendation is that you apply early to ensure you do not miss out

As this role will be based exclusively at Edinburgh Airport, the successful candidate will be subject to background checks and security clearance prior to commencing employment.

Job Profile





Job Title



Whisky Sales Ambassador (Edinburgh Airport)





Department



Travel Retail





Function



Sales and Marketing





Reports To: (Job Title)



Business Development Manager (Travel Retail)





Direct Reports / Reporting Lines



None

ROLE SUMMARY

We're looking for a true whisky enthusiast to represent our award-winning single malts at Edinburgh Airport, including Glengoyne, Tamdhu, Rosebank and Smokehead.


The ideal candidate will combine deep whisky knowledge with a natural flair for selling, using their charisma and expertise to actively engage travellers and convert interest into sales across Ian Macleod's premium portfolio.


Along with this they will develop personal and trusted relationships with High Net Worth (HNW) and Collector clients, allowing us to leverage these relationships within and outside of the airport environment.


The Role will report to the Business Development Manager (Travel Retail) but will also require close liaison with the Avolta / World Duty Free store team.

ROLE DESCRIPTION

Responsibilities

Key Day to Day Activities

Passenger Engagement & Retail Sales (70%)



Deliver a high standard of customer service to every passenger, anticipating and responding to potential questions on the brand, product range and purchase fulfilment. Drive Sales with purpose; achieve targets and look for opportunities to exceed and outperform key metrics as set by the Business Development Manager (BDM). Develop a network of HNW/Collector clients, sharing these with BDM. Maintain close contact with these influential and important customers, then agree a communication plan with the BDM. Utilise support materials and marketing promotions to engage passengers and identify opportunities for upselling. Engage passengers with product sampling (as per store & airport guidelines) and manage recording of sampling stock per shift. Provide specific serve suggestions for key lines, which can alternate depending on season/monthly focus. Maintain and develop knowledge of the brands, key stories, and messages about the brand/products through attendance at training and own research / curiosity about the wider Ian Macleod range. Upsell agreed focus products via merchandising and sampling. Represent Ian Macleod Distillers with professionalism, warmth and pride in our quality standards. Be an Ian Macleod Ambassador within the airport store and bring the brand personality to life for customers.


Day to Day Activities - Admin and Ops (30%)



Maintain clean, well-stocked, and fully operational branded displays, including Wall Bay and Podium. Coordinate with Avolta store team to manage daily retail and tasting stock needs. Manage stock levels and submit any requests to line manager in a timely manner to ensure a plentiful supply. Escalate retail and tasting stock issues to line manager. Support with the submission of daily sales reports, along with numbers of samples dispensed, and any relevant customer feedback to the line manager. Adhere to IMD polices and administration requirements including Financial, HR, IT, Health & Safety and Data Protection requirements. Adhere to World Duty Free and Edinburgh Airport policies including Health & Safety and Data Protection requirements. Work with line manager to ensure the retail experience is on brand and that there is a customer centric approach to all retail touch points. Create memorable customer experiences by delivering exceptional service, sharing product knowledge, and building genuine connections. Take direction and guidance from line manager as required.

PERSON PROFILE

Skills & Experience

Essential

Desirable

Energetic and approachable communicator with a natural ability to connect and captivate passengers through confident storytelling and product knowledge. Real passion for our IMD product portfolio, including gin for upselling opportunities. Highly knowledgeable and passionate about the Scotch Whisky category. Provides excellent customer service in an airport retail setting. Strong communication for internal and external stakeholders. Flexible working attitude. Excellent time management skills. Strong organisational skills. Proactive in driving sales while enhancing brand presence and passenger experience. Comfortable and confident working in a fast-paced, busy airport environment. Previous experience in retail sales environment, such as off-trade liquor or luxury goods.

X

Previous experience in the spirits industry. Additional/Second Language Skills (Desirable languages - Spanish, French, German, Chinese). Local knowledge of Edinburgh. Knowledge of gin making process to drive upselling opportunities.

X

Other Requirements

Essential

Desirable

Must be eligible to work in a secure airport environment, including passing all required background checks and obtaining necessary security clearance.

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