Job Description

Role: YouTube Channel Manager & Editor

Location: Hybrid (Bristol or London)

Company: SWNS

Reports to: Head of Video

Employment Type: Full-Time

Salary: DOE

About SWNS

SWNS is one of the UK's leading independent press agencies, providing compelling news content to media partners worldwide

Our mission is to deliver impactful, engaging journalism across multiple platforms
SWNS is 50 years old but we are proud to be constantly evolving to meet the needs of our clients around the world.

As part of our growth strategy, we're expanding our digital video offering, particularly through our YouTube channel, which already attract millions of viewers globally

About the Role

We are looking for an experienced YouTube Channel Manager & Editor to lead our YouTube content production and publishing operations

You will be instrumental in shaping our YouTube strategy, creating engaging video content and driving both channel growth and revenue through data-driven decisions

This role blends editorial instinct, video production skills, platform expertise and a strong understanding of digital news audiences.

Key Responsibilities

Content Strategy & Channel Management

Develop and execute a comprehensive YouTube content strategy aligned with editorial goals and audience interests

Identify trending news topics and high-impact visual stories suited to YouTube

Maintain a forward-looking publishing calendar for regular and timely uploads

Analyse competitors and internal content performance to inform editorial decisions

Collaborate with editorial and commercial teams to align content output with revenue goals

Suggest and develop original video ideas aligned with strong narrative hooks and shareability

Video Production & Editing

Lead end-to-end production of videos - from concept to publish-ready edits

Ensure all content is accurate, legally compliant, visually engaging, and YouTube-optimised (hooks, narratives, pacing)

Edit videos using Adobe Creative Suite and ensure they meet high editorial and production standards

Experiment with new formats (e.g., voiceover-led, talent-led, explainers)

Publishing & Optimisation

Upload and manage videos on YouTube following platform best practices

Create optimised titles, descriptions and tags to enhance SEO and discoverability

Design and test thumbnails to maximise CTR (Click-Through Rate)

Continuously improve the back catalogue through thumbnail, title, and metadata updates

Analytics & Performance Monitoring

Use YouTube Analytics and other tools to monitor performance and audience insights

Run A/B tests on thumbnails, headlines, upload timings and formats to improve watch time and retention

Provide regular reports on video performance, growth, and revenue

Use data to inform content formats, frequency and publishing strategy

Revenue Strategy & Growth

Lead efforts to grow revenue from YouTube by optimising content strategy for monetisation

Improve audience retention and watch time to increase monetizable views

Monitor CPM trends and platform monetisation performance to inform publishing tactics

Engagement

Actively moderate YouTube comments and engage with viewers to foster a healthy community

Enforce platform community guidelines and respond to feedback appropriately

Represent the brand when interacting with the audience via comments and DMs as needed.

Stay up to date with YouTube features, algorithm updates, content trends, and monetisation strategies

About You

Experience & Skills

Minimum 2 years managing a professional YouTube channel with proven growth results.

Strong video editing skills (Adobe Premiere Pro essential).

Deep understanding of YouTube SEO, analytics, and monetisation techniques

Experience with tools such as YouTube Studio, TubeBuddy or similar

Demonstrated success growing YouTube audiences through strategic content and optimisation.

Knowledge of copyright, media law, and responsible journalism practices

In-depth knowledge of YouTube's algorithm, SEO, and monetisation

Experience creating and testing thumbnails, titles, and metadata

Understanding of media law, copyright, and ethical publishing standards

Comfortable working independently and collaboratively in a fast-paced, deadline-driven environment

What We're Looking For

Strong editorial judgment and instinct for compelling stories

Passionate about digital video and impactful storytelling

Highly organised, detail-oriented and results-driven

Proactive communicator with strong problem-solving skills

Commercially aware, with an understanding of what drives audience growth and revenue

Why Join Us?

SWNS is committed to innovation and excellence in journalism. We offer a dynamic, fast-paced editorial environment.

You'll have opportunities to shape and grow a leading digital brand on YouTube. We foster a collaborative, creative team culture with room for growth and experimentation.

To Apply

Please send your CV, portfolio/examples of YouTube work and a short note explaining why you're the right fit for this role to "jobs@swns.com".

Job Types: Full-time, Permanent

Pay: 26,000.00-29,000.00 per year

Benefits:

Bereavement leave Company events Company pension Cycle to work scheme Enhanced maternity leave Enhanced paternity leave Health & wellbeing programme Life insurance On-site parking Sick pay Work from home
Work Location: In person

Application deadline: 14/08/2025