Monsoon

Established in 1994, East is a British brand with a deep rooted connection to India's rich history and artisanal traditions. We create timeless pieces designed to be treasured, and handed down as heirlooms in contrast to overconsumption and waste. Each…

Our story began with one man and his vision that started on a hippy commune in Ibiza, 1970, and finished with an overland trip east, through Afghanistan and India. Now found in West London, we’re creating vibrant products, and sharing…

Our story begins with one man and his vision; to bring vibrant, colourful, hand crafted artisan clothes from faraway places to the markets of London. It is a journey that started on a hippy commune in Ibiza, 1970, and finished…