Job Description

Are you skilled at building cross-channel digital marketing programs that deliver an innovative, relevant, and delightful experience for our clients target audience. Our client is looking for a Digital Marketing Manager to join our growing outbound marketing
team and reach our customers, current and prospective, with stories and facts about teir Ads, across a variety of channels: including email, mobile, and our Ads UI. Key to success in this role are an ability to create, manage, and analyze digital marketing campaigns, and use the results to optimize and scale. You will be responsible for building, executing, and QA'ing digital experiences and reporting on results for a high-visibility global program.
The ideal candidate will be able to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (creating and managing campaigns with marketing automation tools, analyzing customer engagement data, and
solving problems). The Digital Marketing Manager should be passionate about the customer and must have proven marketing automation experience, analytical capabilities, project management skills and the ability to multi-task and thrive in a fast-paced environment. The successful candidate will need to be a strong communicator who can earn trust with key stakeholders across multiple teams and be able to automate and scale to drive personalized, contextual, and relevant messages to customers
Role Responsibilities

• Plan, design, and execute cross-channel marketing initiatives that drive adoption of client Ads solutions
• Leverage modern marketing automation tools to build multi-step campaigns that inform advertisers of new product developments, promotions, and optimization opportunities
• Partner with program owners throughout client Ads and own the channel strategy to iterate and test different ways to communicate key messages
• Work and think cross-channel, targeting the messaging to the appropriate media or mix of media where necessary
• Optimize against key metrics including CTR, open rates, attribution metrics, and engagement
• Leverage in-house CRM tools to increase campaign performance
• Track best practices, monitor industry trends, and make recommendations
• Provide clear, consistent, and frequent communication with stakeholders to outline strategy, tactics, goals, and performance of campaigns.

• Bachelor's degree in Business, Marketing, or other related area
• 4+ years of professional marketing experience, with an emphasis on lifecycle or CRM marketing
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion
• Basic SQL knowledge
• Experience using data and metrics to measure impact and determine improvements
• Analytical skills in Microsoft excel to review, manipulate and analyze data. Proficient in MS Office: Microsoft Excel, Word, Access and PowerPoint
• Ability to deal with ambiguity in a fast-paced environment where not all processes and procedures are clearly defined.
• Agility to change directions quickly as needed

• Experience in B2B, digital advertising, and ad-tech products/services
• Experience with Marketo, Eloqua, Salesforce Marketing Cloud, or similar CRM and marketing automation tools
• Strong execution capability with highest standards in a rapidly evolving business
• Experience working cross-functionally across Sales, Product Management, Marketing, PR, Legal, and Research
• The ability to comfortably and confidently work with both technical and non-technical individuals
• Strong understanding of SQL and data processing tools
• Experience utilizing systems and tools involving email, analytics, and CRM for targeting, segmentation, reporting for demand generation
• Excellent written and verbal communication skills