Burson is the global communications leader built to create value for clients through reputation. With highly specialized teams, industry-leading technologies and breakthrough creative, we help brands and businesses redefine reputation as a competitive advantage so they can lead today and into the future. When you work at Burson, you are part of a global community of lifelong learners who thrive at the edge of innovation.
Burson is part of WPP (LSE/NYSE: WPP), the creative transformation company. For more information visit bursonglobal.com and follow us on LinkedIn and Instagram.
More about the role:
We've been behind some of the most important campaigns, sponsorships and events in sport. From the biggest global moments to the celebrity and athlete names in the spotlight, we're always at the heart of the action. Reputation in sport today requires not only an expertise in sport but a deep understanding and hyper-sensitivity to the ever-changing world.
We are proud to work with the greatest players in sport globally - brands, organisations and sponsors - to realise the power of sport to build reputation, create value and drive change. Join us, a team of highly specialised experts who use intelligent technologies to design cut-through creative that helps brands and businesses build reputation in and through sport and its culture - so that they can lead today and into the future.
What you'll do:
Client
Passionate about storytelling and keen to help ideate compelling earned ideas for clients that can live across channels
+ Is across the publishing landscape and can support on regular monitoring of client and competitor news
+ Demonstrates interest in the cultural zeitgeist, with the ability to flag key trends and insights from various platforms
+ Keen to learn and leverage internal web and social analytics monitoring tools (such as Signal and Brandwatch - training provided) Possesses strong writing skills that can be honed to create press releases, copy, reports, etc. in client tone of voice, to a high standard
+ Has the potential to support on content creation; infographics and social media posts, demonstrating an understanding of the differences in style, tone and content
Has established media, talent and influencer relationships in the UK sporting and lifestyle space, ready to manage pro-active and reactive media requests, and to pitch stories
Demonstrates strong administration skills, supporting on day-to-day client management tasks e.g. weekly reports, meeting preparation and scheduling
Possesses impeccable attention to detail and can take ownership of tasks, whilst working with initiative
Is excited to put all these skills into action across live events and moments - global and UK
Development
We believe that true learning requires self-motivation and curiosity. You are encouraged to explore all aspects of society to learn, grow and inform your outlook.
You are expected to:
+ Consistently attend training courses arranged by the Learning and Development team as part of Burson's extensive training offering which aims to support your own professional development
+ Be bold, brave and demonstrate curiosity, bringing the outside in
Experience that contributes to success:
A passion for, or knowledge of a broad range of sports - with a particular focus on football and rugby, plus an interest in the outdoors / adventuring.
Knowledge of the UK sporting and lifestyle media landscape, with established contacts across both.
You have a tenacious passion for communication, storytelling, and culture and can build strong relationships with clients, colleagues, stakeholders, and publishers.
You are an enthusiastic team player who can demonstrate business acumen with excellent verbal and written skills, a strong writer and researcher who takes pride in their work.
You are well organised and have excellent attention to detail, with the potential to work across multiple deadlines.
OUR LONDON OFFICE
Burson employs over 450 people in the UK, and our stunning Southwark offices run over two floors as part of the larger WPP Campus, Rose Court. We have access to a beautiful roof terrace with panoramic views across London and a bar/restaurant area, which is a great spot for client meetings and socialising with the wider agency and other WPP OpCo's.
#LI-RE1
At Burson, diversity, equity and inclusion are not just values; they are strategic imperatives that fuel our future in an industry built on the art of understanding, connecting and developing relationships. We believe that a diverse workforce is essential for inspiring bold ideas, fostering constructive dialogue and cultivating meaningful experiences that drive innovation and creativity. It also enables our agency to thrive and deliver brilliant work.
For more information, visit www.bursonglobal.com.
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You belong at Burson:
Our vision is for Burson to be the leading 'academy company' for creative communications professionals and emerging leaders. We provide a dynamic environment where ambitious colleagues come to elevate their skills, expand their networks, and ultimately, produce the best solutions for today's leading brands. Our commitment to your growth is reflected in our robust benefits and people programs, which include professional development opportunities, mentorship programs with industry leaders, a vibrant and inclusive company culture fostering collaboration and innovation and packages designed to reward and retain top talent. We invest in our people because we believe their success is our success.
At Burson, we're an agency of learn-it-alls. We recognize that the things we do best, creativity and communications, require a level of nuanced understanding. That's why it's imperative for us to hire extraordinarily talented people of all backgrounds and identities. Without that we can't do the essential work of inspiring bold ideas, fostering constructive dialogue, cultivating meaningful experiences, and driving innovation and creativity for our partners. Your unique point of view--your talent--is what makes you a #BursonPerson, and it's how we deliver exceptional results for our clients, together.
We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.
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