Job Description

The Account Manager for Local Marketing is responsible for managing day-to-day relationships with franchisees of one of our biggest clients at ITG.


You'll help to ensure the seamless delivery of bespoke local marketing activity, with the role sitting within ITG's Local Marketing team and focusing on delivering high-quality artwork, campaign materials, and promotional assets through ITG's Canopy portal and via bespoke production briefs.


You will be the go-to partner for franchisees, helping them activate local campaigns that drive footfall, sales, and community engagement -- managing requests from brief to delivery, supporting creative layout and design, and working to tight deadlines in a fast-moving retail and QSR environment.

Key Responsibilities

Franchisee Relationship Management

Act as the primary point of contact for franchisees regarding local marketing requests, bespoke artwork orders, pricing queries, and campaign support. Build strong, trusted relationships with franchise owners, development agents, and regional teams. Provide guidance on best-practice Local Store Marketing (LSM) and appropriate use of brand guidelines. Facilitate smooth communication between franchisees, internal teams, and suppliers.

Bespoke Marketing Requests & Production Management

Receive, interpret, and manage bespoke artwork briefs submitted by franchisees. Work closely with design, artwork, and production teams to ensure accurate, high-quality outputs. Ensure all deliverables meet brand standards and technical specifications. Track job progress, maintain timelines, and proactively flag risks or delays.

Campaign Delivery & Local Activation

Assist in developing and executing local marketing campaigns tailored to franchisee needs. Work to tight deadlines around promotions, seasonal launches, menu updates, and national campaign alignment. Liaise with suppliers on print, distribution, and installation when required. Ensure all LSM (Local Store Marketing) executions support national brand priorities and maintain consistency.

Planning, Reporting & Continuous Improvement

Keep accurate records of all franchisee activity, orders, and campaign performance metrics. Produce regular updates for client and ITG stakeholders, summarising volume, trends, and engagement. Support the Local Marketing Lead and Account Director with quarterly performance and service-level reporting.

Requirements

Experience in account management, client service, or marketing coordination. Experience in retail, hospitality, QSR, franchise networks, or local marketing activation. Strong organisational skills and ability to manage multiple jobs concurrently under tight deadlines. Excellent communication, relationship building, and customer service skills. Ability to translate franchisee needs into clear briefs for designers and production teams. Strong attention to detail and a passion for delivering high-quality work. Confident working with digital asset management systems, marketing portals, or e-commerce platforms.

Benefits

Work's a treat!

On top of a competitive salary, you can expect a whole load of perks:

25 days' holiday + bank holidays

- we understand the importance of you getting some down time.

Annual Wellbeing Day -

enjoy an additional day on us to look after your physical and mental wellbeing.

Pension Scheme -

helping you save towards your retirement home in the sun!

Corporate Medical Cash Plan -

claim back the cost of your medical treatments.

Smart Working Options -

spend up to 40% of your working week from home.

So many savings

- through our online community platform, you can access dozens of daily deals, from money off top brands to discounts on days out.

Employee Assistance Programme

- our people are at the heart of everything we do, so if you're happy, we're happy.

Cycle to Work Scheme

- save on the cost of biking to work.

Monthly Employee Awards

- Employee of the Month programme with 250 bonus

Raising money for charity

including a paid Volunteer Day

- we're all about giving back... and having lots of fun in the process!

Referral scheme

- know the perfect person to join the team? You could bag 1,500 for a putting a good word in.

Wellbeing Programme -

giving you the opportunity to join regular, interactive Wellbeing Workshops or join our 30 plus Wellbeing Champions.

Enhanced Family Friendly Leave -

support for you and your family to help you navigate through the craziness of family life.

We Value Diversity

We champion and welcome diversity in our workforce and ensure all job applicants receive equal and fair treatment, regardless of age, race, gender or gender identity, religion, sexual orientation, disability, or nationality.



We are not only committed to increasing the visibility and recognition of talent from under-represented groups within our organisation, but the wider industry too.



At the end of the day, we make sure we take time to look after ourselves, each other, and the planet, because we're always stronger together.



ITG have a number of community groups (ERGs) available to employees which offer a safe space for like-minded colleagues, with shared interests to connect, socialise and check in with each other. These include Black ITGers Together, LGBTQ+ Together, Mens Health Together, Muslims Together, Neurodiversity Together, Working Parents and Carers Together and Women In Tech Together.

What next?

If you found yourself interested in knowing more, drop us your application and someone from our team will be in touch.


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