Job Description

ACL Marketing & PR Officer

Fixed Term, Full Time

Up to \xc2\xa328,432 per annum

Location: Countywide

Working Style:

Job Location - Countywide

Please note we are offering this opportunity on a Fixed-Term contract for 12 months.

The Opportunity

Adult Community Learning (ACL) is Essex County Council\'s (ECC) provider of lifelong learning experiences for Essex residents.

ACL offers qualifications to help people move nearer to, enter or progress within the workplace or gain skills to enhance life chances. The service focuses many of its programmes and activities on the hardest to reach communities within Essex. ACL learners have access to a diverse range of non-accredited courses which encourage creativity, healthy lifestyles, social inclusion and engagement.

The Marketing Officer is responsible for developing and delivering marketing activities which support individual business plans, income targets and strengthen and promote the brand.

Accountabilities

• Use of multichannel approach to reach and engage a broad and diverse range of potential learners and employer groups, working closely with internal teams.

• Manage and coordinate an online strong presence, including a strategy for social media and website content, which supports the commercial aims of ACL.

• Responsible for maximising return on investment for all social media and digital activity; ensuring PPC campaigns are cost effective and increase reach.

• Manage and monitor email marketing campaigns in order to increase traffic to the website, raise awareness and provide relevant information and updates to our staff and learners.

• Responsible for production of offline marketing materials, for instance posters, leaflets, campaign flyers, letters and adverts.

• Delivering marketing support for commercial events working closely with internal teams.

• Responsible for collection of data and marketing intelligence, translating this into management information, to assess effectiveness of activity and inform future campaigns.

• Delivery of internal communications strategy, ensuring strong working relationships both with internal ACL teams as well as the wider ECC services teams.

• Responsible for using research and insight to develop innovative and creative campaigns that strengthen and promote ACL\'s offer.

The Experience You Will Bring

• Educated to RQF level 6 (Bachelor\'s degree) with a marketing or public relations qualification, or equivalent by experience.

• Evidence of continuing professional development and expert knowledge in relevant professional area. Member of a professional body such as Chartered Institute of Marketing or Chartered Institute of Public Relations.

• An excellent knowledge of the full marketing best practice, across multi-media and diverse channels and demonstrable experience of creating and delivering effective marketing campaigns.

• Demonstrable evidence of implementing multi-channel marketing campaigns that deliver a strong return on investment, increase market share and develop and strengthen brands.

• Excellent project management skills.

• Excellent interpersonal skills with the ability to build strong working relationships and communicate clearly and accurately to a variety of audiences.

• Excellent organisational skills, time management skills, and attention to detail, with the ability to work flexibility.

To read more about us please visit:

Please note that the job role requires you to be mobile throughout an operational area. Therefore, the post holder will need to have a driving licence and access to a vehicle.

Why Essex? Essex County Council has a location to be proud of. Our 1,300 square miles stretch from Constable Country to the Thames Estuary, from the dynamic M11 corridor to the traditional seaside resorts of Clacton and Walton. England\'s oldest town, Colchester, and two of its newest - Basildon and Harlow - are right here. Along with the City of Chelmsford, the county town, they form our major population centres. It means real choice and makes Essex the ideal place for your career. Read more

Essex County Council is proud to be a Disability Confident Leader. We\'re committed to interview all disabled applicants who choose to apply under our Job Interview Scheme if they meet the minimum requirements of the job. Please speak to our Recruiters if you require any reasonable adjustments during the process.

We\'re also committed to interview all veterans and care leavers, who meet the minimum requirements of the role for which they are applying.

What you should do next

If you are interested in finding out more about this role, we would love to hear from you. Please apply via the Working for Essex website.

As part of employment with Essex County Council (ECC) should your role require a DBS check you will be required to register with the DBS update service. The DBS update service ensures all registered DBS certificates are kept up to date and allows authorised parties to view the status of your certificate. This is an annual subscription, and you will be responsible for ensuring this is maintained. For further information on the DBS update service please go to

Essex County Council is committed to safeguarding and promoting the welfare of children and vulnerable adults, and expects all employees and volunteers to share this commitment.

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Essex County Council