Job Description

Reimagine the Role of AI in Human Travel

At Travel Counsellors, we're not just adopting AI - we're building a future where it enhances every human interaction. With 30+ years of history and 2,200+ independent travel entrepreneurs worldwide, we've always believed in the power of personal service. Now, we're using AI to scale care, creativity, and connection like never before.


Our next-generation travel platform is being transformed by intelligent features, with TC Co-Pilot at the heart of it. As AI Product Owner, you'll lead the charge in embedding smart systems across our business, from hyper-personalised experiences to operational excellence.


If you're excited by the idea of combining cutting-edge AI with the depth of human empathy, this is your moment.

Please note - this is a 12-month fixed-term contract

Your Mission

Take the reins of AI product innovation. You'll lead the vision, development, and rollout of AI solutions that amplify human potential, beginning with our intelligent assistant, TC Co-Pilot. Your work will be central to redefining how Travel Counsellors deliver value - smarter, faster, and more personally than ever.


This isn't just backlog management. It's a role for a strategic thinker, an AI advocate, and a product visionary who thrives on turning possibility into production.

What You'll Be Doing

Lead TC Co-Pilot Development:

Own the roadmap of our smart assistant, enhancing its ability to deliver personalised travel recommendations powered by LLMs, customer data, and trend insights.

Drive Enterprise AI Adoption:

Identify high-impact use cases across the business, integrating AI into customer journeys, operations, and internal tools.

Define the AI Product Strategy:

Align every initiative with our mission to create unforgettable experiences powered by smart, human-first technology.

Champion AI Change:

Help teams across the business embrace AI. You'll run demos, drive education, and lead the shift to a tech-enabled mindset.

Translate Ideas into Action:

Write AI-first user stories, prioritise experiments, and drive delivery of intelligent features with real impact.

Measure What Matters:

Establish KPIs for product performance, prompt effectiveness, and AI tool adoption. Iterate based on data and feedback.

Collaborate Across Disciplines:

Work with engineers, data scientists, designers, and business stakeholders to build scalable, ethical, and delightful AI solutions.

Stay Ahead of the Curve:

Continuously explore new AI technologies, platforms, and trends - and bring them into the product where they drive value.

Your Toolkit

We're looking for

AI-literate product leaders

who know how to turn technical potential into practical results.

Essentials:

Proven experience as a Product Owner or Product Manager, preferably with AI or data-driven products Deep understanding of Gen AI, LLMs, and prompt engineering fundamentals Experience writing AI-specific user stories, managing AI experiments, and tracking prompt/system performance Strong collaboration with engineering and data teams - understanding of APIs, cloud platforms (AWS, Azure), and ML workflows Familiarity with tools like Miro, Azure DevOps, Aha!, and Gen AI prototyping platforms

Bonus if you've explored:

Customer-facing sectors like travel, e-commerce, or hospitality Conversational interfaces, semantic search, or recommendation engines Ethical AI frameworks, GDPR, and trust-by-design principles Building AI features using tools like LangChain, Pinecone, or RAG architectures

What You Bring

Product thinking that's user-first and AI-fluent Strategic vision with the ability to prioritise ruthlessly Excellent communication across technical and non-technical audiences A passion for building tools that empower humans, not replace them Curiosity to explore the unknown and confidence to lead through ambiguity

Why Join Travel Counsellors?

We're not another travel or tech company. We're building a

human-led, AI-augmented revolution

in personal travel.

#1 UK luxury travel agency (TTG Top 50, 2024 & 2025) Sunday Times Best Places to Work (2023, 2024 & 2025) Workl World's Happiest Workplaces (2025) 10M+ investment into our digital transformation programme 30 years of trust, loyalty, and customer obsession

What You'll Get

Competitive salary + annual bonus Hybrid working (Manchester HQ) 25 days holiday (rising to 28), plus charity leave Enhanced family leave policies Private medical insurance or cash plan Career development budget & growth opportunities Free breakfast, barista coffee, regular social events And of course....discounted travel perks

Ready to Build the Future of AI-Powered Travel?

We're not looking for someone to tick boxes. We're looking for someone who writes the next chapter. Apply now and help us create travel that's powered by AI but remembered for the human experience.



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