Job Description

Social Media & Digital Engagement Officer, Somerset or Dorset

Are you excited by a fast-paced and varied role within our Communications team. Would you like to be part of our incredible lifesaving charity serving the counties of Dorset and Somerset? If the answer is yes, then we want to hear from you.

About the Charity

Dorset and Somerset Air Ambulance provides relief from sickness and injury for the people of Dorset and Somerset, delivering critical care by air and road where it is needed most. Our mission is supported by a passionate team and a growing community of supporters.

Role Purpose

The Social Media & Digital Engagement Officer leads the charity's social media strategy, driving growth, engagement, and awareness across new and existing audiences. This role is pivotal in producing engaging, platform-appropriate content, managing paid advertising campaigns, using insights and analytics to refine performance, and ensuring our social presence inspires action and support. You will help advance our digital presence and support our lifesaving mission.

Key Responsibilities

Content Creation & Scheduling

Plan, create, and publish innovative, high-quality content for all social platforms (organic and paid). Capture or source photography, video, and written content to bring our stories to life. Develop platform-specific strategies for audience growth and engagement. Lead on the creation of Instagram Reels and short-form video content, optimising for storytelling, trends, and audience engagement. Ensure content is accessible, inclusive, and reflective of our values across all channels.

Audience Growth & Engagement

Drive growth in social media followers and reach in key target demographics. Build active online communities by engaging promptly and positively with comments, messages, and mentions. Collaborate with PR and Communications teams to amplify campaigns and key messages. Record supporter interactions and enquiries into the charity's CRM to ensure a full supporter journey is tracked.

Insights & Analytics

Regularly track and report on engagement, reach, conversions, and ROI for both organic and paid activity. Use data to optimise content strategies and posting schedules. Stay ahead of social trends and competitor activity, identifying opportunities to innovate and experiment.

Campaign Support & Paid Advertising

Manage the digital marketing budget, ensuring spend is efficient and delivers strong ROI. Work with fundraising and comms colleagues to design and deliver integrated social media campaigns that drive donations, event sign-ups, and awareness. Plan, deliver, and optimise paid social ad campaigns across Meta and other relevant platforms. Implement Meta Pixel and other tracking tools to monitor conversions and supporter actions. Analyse campaign performance and adjust targeting, creative, and spend accordingly. Ensure brand consistency across all platforms.

Person Specification

Essential

Proven experience managing and growing social media channels, with a strong understanding of Instagram growth strategies, Reels creation, and short-form video trends. Strong copywriting and visual storytelling skills. Competence in using social scheduling and analytics tools. Experience with basic photo/video editing. Knowledge of paid social advertising, targeting, Meta Ads Manager, Meta Pixel setup, and conversion tracking. Proactive, innovative mindset and a passion for our lifesaving mission.

Desirable

Experience working in a charity, fundraising, or supporter engagement environment. Understanding of data protection regulations (e.g., GDPR) and charity fundraising regulations. Passion for the work of air ambulance or emergency response charities. Understanding of CRM systems and logging supporter communications.

Experience

Previous experience in a digital engagement, social media, or communications role. Experience in customer service and handling queries.

Education

English and Maths GCSEs Grade 5/C or above, or equivalent.

Working Conditions

Reports to : Communications Manager

Office-based, hybrid, or remote options available. Occasional travel to charity fundraising events or meetings. Full-time (37.5 hours per week)

Location:

Wimborne in Dorset or Wellington in Somerset office-based, hybrid or remote. Please indicate your preference in your application.

Hours:

Full-time (37.5 hours per week)

Salary:

29,000 per annum

Benefits

28 days annual leave, plus bank holidays (pro rata for part time hours) Generous pension scheme (8% Charity Contribution) and benefits package A supportive and passionate team environment.

Why Join Us?

Working for our Air Ambulance Charity means being part of a dedicated and compassionate team committed to saving lives every day. Your role will directly support the ongoing funding and growth of this vital service. We offer a supportive work environment, opportunities for personal development, and the chance to make a real difference in your community.

Ready to make a difference? Apply now and help us take our digital presence to new heights!

Recruitment process

Closing date: 02/11/25

For more information or to have an informal chat, please contact Tracy Bartram by calling: 07817 536440

Interviews to take place: week commencing 3rd November 2025

Job Types: Full-time, Permanent

Pay: Up to 29,000.00 per year

Benefits:

Company pension Life insurance On-site parking Sick pay
Education:

GCSE or equivalent (required)
Experience:

Digital marketing: 2 years (required)
Licence/Certification:

Driving Licence (required)
Work Location: Hybrid remote in Wellington TA21 9JQ