Job Description

The ABM of Digital Engagement Strategy is primarily responsible for increasing digital sales and executing the digital marketing plan through the creation and execution of Wendy's content and messaging across digital channels, with a particular focus on Delivery. This role supports the development of strategic initiatives and helps coordinate with internal teams and external partners to ensure effective execution of plans as directed.

Specific areas of focus include but are not limited to:

execute our marketing strategy, negotiations and execution across third-party aggregator (DSP) platforms, including Uber Eats, DoorDash/Deliveroo, and JustEats. Identify and create connections across digital channels (such as wendys.com, kiosk, app) to drive Wendy's holistic campaign approach. This individual will play a key role in driving customer acquisition, optimizing promotional performance, enhancing brand presence on aggregator platforms, and working cross-functionally with internal stakeholders and external partners to grow sales through the delivery channel profitably.



Contribute to the development and execution of the digital product strategy and roadmap across key customer-facing channels, including App, Web, Kiosk, Delivery Integration, Loyalty, Offers Management, CRM, and Analytics



Support the development of strong working relationships with Delivery Providers (DSPs) by coordinating regular check-ins, tracking promotional opportunities, and gathering insights on platform trends and competitor activity. Use these learnings to inform campaign planning and optimize digital engagement strategies



Manage digital operating costs, Digital SOWs and cultivate strong vendor relationships through collaboration with Finance and Marketing teams.



Partner with various teams including US and Canada team on executions/learning/reporting and dashboard, collaborate on campaign reporting and analysis to influence future strategy



Agency & DSP relationship and assignments



Digital Engagement content across DSP's, email, app, .com



Digital and Media partnership strategy



Budget allocation and spending



SEO/SEM Strategy

Education:

Bachelors Degree

Preferred major:

Digital, Marketing



5+ years delivery marketing experience



Experience working at or with a large consumer-facing brand



Experience working inside a creative agency, or experience managing creative agency resources



Experience managing projects or campaigns



Experience with building and executing digital testing initiatives



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