Job Description

Cond\xc3\xa9 Nast is a global media company producing the highest quality content with a footprint of more than 1 billion consumers in 32 territories through print, digital, video and social platforms. The company\xe2\x80\x99s portfolio includes many of the world\xe2\x80\x99s most respected and influential media properties including Vogue, Vanity Fair, Glamour, Self, GQ, The New Yorker, Cond\xc3\xa9 Nast Traveler/Traveller, Allure, AD, Bon App\xc3\xa9tit and Wired, among others. Cond\xc3\xa9 Nast Entertainment was launched in 2011 to develop film, television and premium digital video programming.



Location: London, GB

The Role

Manager of Global Audience Development for Architectural Digest (AD) and World of Interiors (WOI) will work with the Global Director of Audience Development, Analytics, and Social. The right candidate will understand how to creatively develop, engage, and inform audiences across platforms, be clued in on emerging networks, and how Architectural Digest and World of Interiors can use them effectively. They will also execute day-to-day global newsletter strategy across Architectural Digest markets (US, Mexico, Germany, Spain, France, Italy, India, and the Middle East). As the brand\xe2\x80\x99s newsletter expert, this candidate will guide subscriber and email traffic growth strategies, uncover revenue opportunities, and drive product optimization efforts for each market\xe2\x80\x99s dedicated newsletter program. They will also coordinate with Architectural Digest\xe2\x80\x99s and World of Interiors\xe2\x80\x99 editorial, design, PR, and audience development departments to expand and enhance the distribution of subscription-driving content to new audiences through novel formats, work with the sales team to conceive and execute sponsored social and newsletter packages that capitalises on trending and evergreen topics the AD and WOI audiences love.

The ideal candidate is passionate about digital media and storytelling and is comfortable working at the intersection of editorial, audience development, analytics, and newsletter marketing.

What will you be doing?

Work with commerce editors and SEO team to grow search traffic, using analytics to identify growth opportunities

Help develop and maintain long and short-term sponsorship and editorial calendars\xe2\x80\x94with a focus on identifying priority brand events and producing content for them

Collaborate with the edit and art departments on promoting long-form features and strong subscription drivers on social platforms and newsletters

Work with the sales and audience development teams to pursue and execute sponsorship opportunities on social platforms and newsletters

Develop acquisition strategy to drive newsletter subscriber growth

Increase newsletter engagement rates through testing, content analysis, targeted segmentation, and recipient-level content personalization

Define newsletter strategy best practices for email stakeholders across the markets, including strategies for onboarding, re-engagement, personalization, audience segmentation, etc.

Build and deploy newsletter products using Sailthru

Help to develop email roadmap and long-term email growth goals

Attend monthly performance meetings with Cond\xc3\xa9 Nast\'s newsletter strategy team and stakeholders

Collaborate with Product team around on-site email sign-up opportunities, functionality, and copy

Collaborate with Social and SEO strategy teams to identify email acquisition opportunities

Evaluate most effective content to drive signups; optimize content for search

Identify underutilized social channels for email signup

Report deliverables and results to the audience development team and key stakeholders

Who you are:

Strong communication skills, both written and verbal

Experience working across departments and working on collaborative projects

Professional experience creating, optimizing, and adapting content for platforms including websites, newsletters, video, and social media platforms

Excellent understanding of email execution concepts and metrics; deliverability; best practices

Proven ability to grow audiences through email strategies

Highly analytical and capable of deriving meaning from data through testing and optimization

Previous experience in a global or multi-market role with the ability to lead multiple teams and projects

Detail-oriented with exceptional project management skills

Experience with Sailthru (or a similar ESP platform) required; Google Analytics and Parse.ly (or a similar analytics platforms) a plus

What benefits do we offer?

Cond\xc3\xa9 Nast Learning Hub where you\xe2\x80\x99ll find you\xe2\x80\x99ll find all Cond\xc3\xa9 Nast-developed learning courses and trainings, and over 16,000+ courses in seven local languages

25 days holiday and extra days of annual leave for if you get married, move house or want to volunteer

Hybrid working and core hours

Competitive pension scheme

Bupa Private Healthcare

Season ticket loans

Cycle to work

Employee Assistance programme

Bring your dog to work

A wide variety of wellness benefits including gym discounts

Discounts and Magazine Subscriptions

Employee Resource Groups to provide a platform for employees to identify shared objectives, exchange ideas, and work on community priorities for our global workforce

What happens next?

If you are interested in this opportunity, please apply below, and we will review your application as soon as possible. You can update your resume or upload a cover letter at any time by accessing your candidate profile.

Cond\xc3\xa9 Nast is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, age, familial status and other legally protected characteristics.

Cond\xc3\xa9 Nast