Job Description

Company Description

Informa is one of the world\'s leading knowledge providers. We create and deliver highly specialised information through publishing, events, training, market intelligence and expertise, providing valuable knowledge to individuals, businesses and organisations worldwide.

The Knowledge & Networking Division incorporates all of the Group\'s training, learning, conference, advisory and congress businesses. It organises content-driven events and programmes that provide a platform for communities to meet, network and share knowledge. It runs around 3,000 conferences and training events across the globe each year, covering a range of subject areas, but with a particular focus on Life Sciences, TMT and Finance.

Globally Informa has over 150 offices in more than 43 countries and employs 6,500 staff around the world.



The position of Audience Engagement Manager is one of high responsibility and accountability within Informa Global Finance. Joining a growing team, you will lead on community building and relationship management - with VIPs and other key stakeholders - for the Banking portfolio, taking responsibility for a broad range of events within the team. The environment is busy and challenging and you will be working on multiple projects at once.

The successful candidate will play a lead role in supporting and contributing to the growth across multiple portfolios; predominantly in the fintech, investment, and risk management sectors. The position is best suited to a self-motivated and confident individual who is happy to work individually and as part of a team and is willing to get involved in driving the community build and a VIP offering.

The Audience Engagement Manager is a motivated, resourceful, and responsible individual who relishes working in a fast-paced environment on multi-event portfolios. This role will be reporting to the Head of Audience Engagement and we are looking for someone who is a proactive, highly organized, outgoing professional, a real team player, and has excellent communication skills.

Key responsibilities:

• Expand the offering and strategy for the VIP team in conjunction with the Head of Audience Engagement and Brand Strategy Director.
• Liaise with conference producers, sales team members, speakers, and sponsors to identify key industry community members and VIPs (including investors) to invite to Informa Global Finance events.
• Contact selected, qualified individuals by email, phone and social media to discuss attendance and secure their participation in various structured networking / social formats.
• Hit audience and facilitation targets, as agreed by the Head of Audience Engagement
• Meet and greet the VIPs onsite at each event, ensure they are looked after, and participate in the proposed networking/social programs.
• Ensure that VIPs have a superior customer experience pre-event, onsite and post-event.
• Work closely with the event sponsors to maximize the participation of their clients in the event.
• Build strong relationships with these key VIPs to create brand commitment and loyalty.
• Organize VIP Dinners, Breakfast Briefings, and Closed-Door Meetings and secure VIP attendance at these functions and formats.
• Work closely with the delivery team to ensure that all sessions run smoothly.
• Deliver the 1-to-1 Meeting Service in conjunction with the sales team.
• Conduct research with audience to collect feedback and suggest improvements pre-event, onsite and post-event.
• Help develop the online community through digital media channels.
• Works closely with VIPs to understand their needs, who they want to meet, what they want to know.
• Work closely with the team to validate the eligibility of incoming requests for VIP (and other key stakeholders) passes.
• Increase the overall communities (including VIPs and key influencers), using your network, research methods, and relationship building.
• Identify new key target groups in line with the brand expansion and utilize these contacts to broaden the opportunities for the sales team.
• Increase audience engagement through wider product adoption
• Develop and leverage relationships with key influencers, trade associations, and other organizations to grow the VIP outreach, for example, via partnerships.
• Support VIP onboarding and sponsorship deliverables across other portfolios if needed.
• Build an active social media presence

Qualifications

• 1-year events experience desirable
• Excellent interpersonal and relationship management skills and the ability to network with senior industry figures, customer-centric behaviours
• The desire to think creatively, to innovate and to shape a product around customer needs
• Proven research skills using a number of information sources
• Problem solving and decision-making skills
• Time management with an ability to multi-task and attention to detail
• Enthusiasm and a collaborative mind set
• Commercial awareness

Additional Information

Guiding Principles

Our guiding principles represent a clear statement of what we believe in, they define our goals and provide a focus for all our activities.

These principles individually may not be unique but together help to define us and help make our company easier to understand, which makes us easier to trust and consequently easier to do business with. Companies with a clear view of what they stand for have a powerful sense of purpose that helps them to perform better and last longer. These principles also help define our ethical viewpoint, which is important as a company is influenced by what it believes in. Employees are drawn to companies that share their ethos; customers and partners want to do business with people that work to similar standards and ideals.

Individual businesses within Informa may have their own values, which focus on particular aspects or traits, but overall they support and contribute to the Informa Guiding Principles. They are the same throughout the world, reflecting the way we operate. They are flexible enough to adapt to different cultures whilst giving us a common, consistent approach.

Commercially focused - Informa is a business and as a business we have an obligation to all our stakeholders to be as profitable as we can. We achieve this by understanding our customer\'s needs, evaluating our offer and identifying potential new revenue streams. This ensures our products and services deliver real value to individuals and their organisations.

Acting with responsibility - We aim to be honest and fair in all we do. We treat people with respect regardless of their background, lifestyle or position. Our commitment to Corporate Responsibility reflects our recognition that our customers, people, shareholders and communities increasingly favour companies that work in a responsible and sustainable way.

Excellence in all we do - We put quality first, constantly looking for better and more innovative ways to create, produce and deliver our product and services. We keep our customer in mind at all times and always try to meet and exceed their expectations by delivering the best possible results.

Freedom to succeed - We give our people the space and support they need to perform their roles to the best of their ability, we encourage them to make their own decisions and be responsible for the outcomes and not be hampered by bureaucracy or consensus decision making.

Informa