Job Description

B2B Marketing Executive

Location: Manchester
Salary: 25,000 - 35,000
Reports to: Head of Marketing

About Us

Electiva Marketing is the in-house marketing function powering some of the UK's most recognised private healthcare brands, including Transform, Signature Clinic, and The Hospital Group.

Our remit spans across B2C and B2B growth, covering everything from patient acquisition and brand campaigns to surgeon recruitment, partnerships, and reputation management. We manage performance marketing, social, PR, creative, content, CRM, and data -- with a single goal: to make private healthcare more accessible, trusted, and life-changing for patients across the UK.

The Role

We are seeking a proactive and creative B2B Marketing Executive to help attract top surgeons, and grow our brand presence.

This role is hands-on, spanning campaign delivery, surgeon profile building, event marketing, and video content creation. You will attend and support medical conferences, create engaging content with surgeons, and run campaigns that make our clinical team visible and credible across digital channels -- particularly LinkedIn.

It's an exciting opportunity for a marketer who enjoys both creative storytelling and operational delivery in a high-growth healthcare environment.

Key Responsibilities

Campaign Delivery Support the execution of surgeon recruitment campaigns (LinkedIn, email, PR, events). Deliver Account-Based Marketing (ABM) initiatives targeting consultants and healthcare organisations. Develop employer branding content (presentations, brochures, microsites). Content, Video & Surgeon Profiles Create and manage individual LinkedIn profiles for surgeons, including drafting posts, sharing thought leadership, and growing their professional networks. Produce surgeon-focused content: interviews, short-form videos, blogs, and case studies. Coordinate and capture video content at clinics, hospitals, and conferences. Edit short-form video clips for use on LinkedIn, social, and campaigns. Events & Conferences Attend medical conferences, recruitment fairs, and networking events. Manage event logistics, delegate packs, and on-site branding. Capture live content (video, photography, social updates). Coordinate post-event follow-up with surgeon leads and partners. Reporting & Insights Track surgeon profile engagement on LinkedIn and report growth. Monitor campaign performance (leads, engagement, conversions). Provide weekly/monthly reports with insights and recommendations. Track competitor surgeon/consultant marketing activity.
Skills & Experience

Essential:

1-3 years' experience in B2B marketing or content creation. Strong copywriting skills, comfortable writing LinkedIn posts and professional profiles. Experience creating and editing video content (basic editing tools such as Canva, Premiere Pro, or similar). Organised and able to manage multiple projects simultaneously.
What We Offer

Competitive salary and benefits package. The opportunity to grow with one of the UK's fastest-scaling healthcare businesses. Hands-on exposure to senior stakeholders, consultants, and healthcare events. Training and development in B2B, content creation, and LinkedIn marketing.
Job Type: Full-time

Pay: 24,420.00-36,956.49 per year

Work Location: In person