Job Description

Marketing Manchester has a fantastic opportunity for an experienced B2B Marketing Manager to join the team.
You will play a key role in positioning Greater Manchester as a world-class destination for business growth, relocation, and foreign direct investment (FDI).
This will involve developing, delivering and evaluating effective marketing plans that promote Manchester domestically and internationally as a key investment opportunity.
We're looking for someone with a passion for place marketing and a strong background in B2B, who can implement and elevate our strategy across key growth sectors and drive forward promotion of Greater Manchester's investment opportunities.
Please note that UK and overseas travelling will be required as part of this role.
Key Responsibilities:

• Lead the development and execution of integrated B2B marketing plans that drive leads.
• Promote Greater Manchester nationally and internationally as a hub for investment, innovation, and business relocation.
• Build and manage effective partnerships and stakeholder relationships to ensure alignment and collaboration on campaigns and collateral.
• Manage E-CRM systems and marketing databases, ensuring targeted and timely communications.
• Work closely with internal teams (Finance, Design, Digital, etc.) to ensure activities are delivered on time and within budget.
• Monitor and report on the impact of campaigns and projects to internal and external stakeholders.
• Champion brand consistency across all campaigns and partner activities, ensuring adherence to the Manchester brand guidelines.

About You:

• Minimum 5 years' experience in a marketing or communications role (or equivalent capability).
• Previous experience managing B2B marketing plans and campaigns
• Comfortable working with a large network of public and private sector stakeholders
• A confident, resourceful communicator who thrives on building relationships and delivering high-quality outcomes.
• Understanding of economic development, inward investment, real estate or place marketing is highly desirable.

Marketing Manchester leads the vision and strategy for the promotion and brand positioning of GM as a top world-ranked place to visit, invest, meet, live and study. In partnership with MIDAS, we enable the delivery of GM's Local Industrial Strategy for aligned targeted inward investment and foreign direct investment (and UK relocations); promoting GM's priority and sectors - Creative & Media, Financial Profession and Business Services, Digital & Tech, Advanced Manufacturing, Life Sciences and Net Zero.
For more information on MIDAS, please visit:
To understand more about Marketing Manchester, please visit: - Manchester's promotional agency.
You will be based at the Head Office in Manchester with agile working options.
Location
Manchester
Business Area Logo
MarketingManchester.jpg
Company Logo
Marketing Manchester
EU Logo File
EU_Logo.jpg
Company
Marketing Manchester
Contract type
Permanent/ Full- time
Salary
From 33,540 up to 41,925 dependant on experience.
Advert Brand
MarketingManchester.jpg
Closing Date
11/07/2025
Ref No
4574
Documents
(Word, 35.68kb)
(Word, 16.43kb)
At GC, safeguarding the welfare of all individuals including vulnerable adults and young people is a top priority, and we expect all staff to uphold this standard. All appointments follow Safer Recruitment Procedures, including a DBS check carried out by Due Diligence Limited (DDC Ltd), at no cost to the successful candidate.
Please note: It is a legal offence to apply for a role involving regulated activity if you are on the Barred List.
We are committed to increasing workforce diversity and offer a guaranteed interview to applicants who meet the essential criteria and either have a disability or are from a diverse ethnic community.
If this applies to you, you can request consideration under this scheme during the application process. Your request will be shared only with the Hiring Manager and Internal Recruitment Team.
We also aim to make our recruitment process inclusive and accessible. If you need reasonable adjustments or have any general enquiries at any stage or the recruitment process, please contact or call us on 0161 237 4447.
Examples include:
Meeting the hiring manager or touring the venue in advance
Extra time for tasks
Interview questions shared beforehand
Accessibility software or equipment for assessments
We're proud to support the Ban the Box campaign, which helps people with convictions access job opportunities. As part of this, we've removed questions about convictions from the initial application stage.
GC is committed to fostering a culture of flexibility and agile working. Many roles will increasingly support full agile arrangements. If you require more permanent flexibility, we encourage you to discuss this during your interview so your request can be considered early in the process.
All GC colleagues will work inline with the Health & Safety at work act and the GC Health & Safety Policy.