Job Description

Job Title:

Brand Activation Manager - UK

Reporting To:

UK Brand Manager

Direct Reports:

None

Location:

No4 Pickering Place, St. James's, London

The job in a nutshell

Together with the UK BB&R sales team, you will help deliver the global vision, strategy and growth plans for our brands with passion, commitment and expertise.

Based upon clear understanding of consumer & trade needs, you will work to provide our sales teams with meaningful & distinctive assets & activations to build both, ours and our 3rd party brands in an effective and efficient way.

You will lead our UK advocacy strategy by coordinating brand building activities in our trade partners.

Who you will work with

Internal:

Managing Director Brands Global Brand Controller Global Brand teams UK Sales teams Brands Finance Brands Production

External:

Marketing agencies 3rd Party brand owners

What you will do

Key Responsibilities:

Support and manage the development & delivery of UK brand strategy and annual growth plans to deliver against a 3-year brand budget, in partnership with brand team & key sales colleagues. Lead all branded trade activations for the UK market in collaboration with sales team Support training and tasting activities in trade (both on & off) Support No.3 global team in planning of key advocacy activities Support UK Brand Manager on all reporting and management of 3rd party brand owners Manage the UK trade marketing budget for the team Support sales teams to ensure brands grow in line with global direction and strategy Reporting for trade activations to brand owners and BB&R internal stakeholders Lead trade brand planning, in collaboration with sales to ensure investment and support Deliver key POSM projects Support trade focused digital community & content plans for owned brands Ensure that all working practices comply with Health and Safety legislation, adhering to industry regulations on 'Responsible Drinking and Behaviour'.

What you will bring to the role

Creativity Passion Strategic Thinking Financial experience Strong communication skills Team player

Experience / Achievements

Working directly with sales & marketing teams - ability to showcase an understanding of consumer & customer needs. Experience in a premium spirits brand or innovation brand with a startup / entrepreneurial mindset. Developing & executing a plan. Managing and executing several projects at once, ability to showcase prioritising responsibilities & managing complexity. Experience at using creativity to problem solve & challenge the status-norms. Managing budgets.

Your Skills, Knowledge and Behaviours

You will set the direction for our trade marketing, proactively seeking opportunities to improve and accelerate growth. Ability to combine creative thinking with thorough evaluation to move the brand forward Able to prioritise resources and make decisions in timely manner Showcase a can-do attitude and willingness to contribute

Qualifications

Degree level education, or equivalent

We support our colleagues with a wide range of benefits:

you will start with 24 days' holiday, and 3 additional days over the Christmas period and 1 Personal Day, Private Medical cover & Health plan, Life Insurance, Pension, Employee Assistance Programme (EAP), generous Employee discount (up to 40% off products), and many more.

Closing date:

23/07/2025

N.B.

We reserve the right to close a vacancy before the closing date in the event of an overwhelming response or a change in business priorities.

Job Types: Full-time, Permanent

Benefits:

Company events Company pension Cycle to work scheme Employee discount Free parking Health & wellbeing programme On-site parking Paid volunteer time Private dental insurance Private medical insurance Sick pay
Work Location: In person