We are looking for a dynamic and creative team player, who loves all things to do with content creation and brings fresh ideas. You will focus on growing our brand through creating beautiful content and building relationships with press, brand ambassadors and influencers.
Your primary goals will be:
Drive brand awareness and increase market share to achieve our goal of becoming the go-to brand for British made artisan tiles.
Take responsibility for planning content themes to create the promotional calendar and driving the execution of the calendar.
Build key relationships with like-minded brands, interior designers and influencers and press contacts.
Work closely with Product Development Manager to bring new products to market that set Marlborough Tiles apart from our competitors.
Responsibilities
Content planning: work with the wider team to create content themes for the year in line with brand pillars and the new product development schedule.
Content management: create a promotional calendar for multiple channels and customer groups.
Content production: produce all written and procure all photographic, video and illustrative assets for use on multiple channels such as the website, social media, digital and print ads, printed brochure, leaflets and editorial.
Brief creative suppliers including writers, stylists, photographers, designers, illustrators, videographers and animators
Take responsibility for planning and organising photoshoots, managing the shoots on the day and ensure the highest quality assets are received and shared on our channels accordingly
Ensure that all creative production is of the highest standards and on brand
Own the look and feel of our various social media channels, scheduling and sharing posts, and take responsibility for growing organic social media in line with agreed targets
Organise or attend relevant internal and industry events
Drive Marlborough's visibility in the press through proactively seeking PR opportunities and managing and vetting PR requests that come into the business
Maintain and manage our Press Loft page, including updating images, uploading press releases, and carrying out general upkeep to ensure consistent and engaging brand representation
Act as the first point of contact for all influencer partnership requests, building strong working relationships and ensuring a smooth, professional experience
Create influencer briefs and define deliverables that align with the brand's marketing goals and content strategy
Managing the library of photographic assets
Ensure the highest standard of copywriting is maintained in line with the 'Marlborough lens', both in your own writing and in the work of creative suppliers, such as copywriters and journalists
Ensure the highest standard of design is maintained in line with brand values both in your own output and in the work of creative suppliers
Keep track of all marketing projects using our project management software, Asana
Work with the product development team on new collections to plan launch campaigns and create supporting collateral
Feed into and take insights from E-Commerce manager's analytics reporting
Liaise with the E-commerce manager about assets required for paid marketing activities
Be the main point of contact to support retailers and showrooms with branded collateral
Be willing to support with site visits, showroom appointments, events and customer phone calls as required
About you
No two days will be the same in this busy role. You will be equally comfortable turning your hand to both the creative and analytical aspects of marketing. This is the role for you if you are:
Ambitious, self-motivated and able to take initiative and work independently
Excellent at copywriting and have a high level of aesthetic literacy
Confident at creating in-house photography and videography content for use on social media, email and other digital channels
Confident in using a suite of social media channels in our brand tone of voice, including Instagram, Facebook, Pinterest, LinkedIn and TikTok
Highly organised with the ability to plan and coordinate marketing projects within budget and on-time
Good at building relationships with key stakeholders
Passionate about interiors and homewares
You will have at least 2+ years of experience in a similar role and be looking to take the next step in your career with more responsibility and potential for career advancement.
Ideally qualified with a bachelor's degree in a relevant subject or relevant CIM qualification
Highly computer literate with a good grounding in Microsoft Office products and the knowledge of / ability to quickly learn Dropbox, Mailchimp, Craft CMS, Asana, Canva and tools such as CapCut and Adobe Creative Suite
Our offer:
Full time - 9am-5:30pm Mon-Thurs & 9am-5pm on Fridays
Flexible working, ideally 3-4 days in the office and 1-2 days at home
Salary commensurate with experience
25 days annual leave plus bank holidays
Pension contributions
Free on-site parking
A creative working environment with the potential to work with leading interior designers and partner brands
The role is based in our head office in Marlborough.
Job Type: Full-time
Pay: From 25,000.00 per year
Benefits:
Casual dress
Company pension
Employee discount
Free parking
On-site parking
Work from home
Schedule:
Monday to Friday
Work Location: Hybrid remote in Marlborough SN8 2AY
Reference ID: MT-BCME
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