Job Description

At Barnardo's, we change childhoods and change lives. We help make sure children in the UK are safer, healthier, happier, and more hopeful. We're looking for a Brand and Marketing Manager to play a pivotal role in embedding Barnardo's brand identity and tone of voice across the organisation. You'll also lead integrated audience-centred marketing campaigns that raise awareness, drive consideration and engagement, and inspire action to help us generate income.

Key Responsibilities

Lead brand alignment across all touchpoints, ensuring consistent tone and values. Develop and manage audience-focused marketing campaigns for various directorates. Collaborate with internal teams and external agencies to deliver strategic marketing initiatives. Monitor brand health and campaign performance using data-driven insights. Provide training and guidance on brand standards and messaging. Champion audience-led, integrated marketing approaches. Manage marketing budgets up to 1,000,000.

What We're Looking For

Experience:

Proven success in leading multi-channel marketing campaigns. Strong background in brand management and media planning. Experience managing large-scale projects and agency relationships. Skilled in stakeholder engagement and cross-functional collaboration.

Skills & Abilities:

Excellent communication and interpersonal skills. Strategic thinker with a collaborative working style. Strong project management and problem-solving capabilities. Comfortable engaging with stakeholders at all levels.

Knowledge & Qualifications:

Graduate-level qualification in marketing, media, or related discipline (desirable). Solid understanding of modern media and marketing channels. Familiarity with project management and digital asset tools.

This is your chance to do transformational work in a purpose-led charity with a long-standing reputation for making a difference to the lives of children, young people and families. You'll help shape how the UK sees Barnardo's and inspire more people to support us. We offer flexible working, a supportive leadership culture, and the chance to drive meaningful, lasting change for children and young people.



Please note due to the high volume of applications for some posts, this advert might close before the displayed closing date. We recommend that you apply for this role as soon as possible.


Pay & Reward FrameworkWe know that our colleagues go above and beyond in delivering our vital work, driven by their passion and commitment to Barnardo's values. We also know that we can only realise our ambitions and achieve better outcomes for more children, thanks to the talent, hard work and creativity of our people.


For all these reasons, we are committed to a new approach to pay and reward, to ensure it is fair, attractive and progressive, which was rolled out in April 2023. This is a positive change for the charity, and a part of our People & Culture Strategy. It will assist us in supporting colleagues to belong, thrive and grow in their colleague journey at Barnardo's and in time will offer clear routes of progression for colleagues in both their career and their pay.


Whilst the full pay band and salary range is advertised, our approach to starting salaries is to appoint between the minimum to mid-point of the pay band - this ensures that pay steps are available to reward our colleagues annually based on their contribution to excellence and alignment to our values and behaviours. More details on Barnardo's pay framework can be found upon application.



Benefits

Workplace Offer: What it means for you

The world of work has changed. We are understanding of what works best for our colleagues both current and future as we look to embrace this new way of working. Our hybrid working initiative is based on trust, flexibility and empowerment. We understand our workplace offer means different things to different people, and we encourage those conversations. This may mean working at one of our stores, services, working at home, at one of our Collaboration Hubs or any combination of these.


Barnardo's believe in creating equality of opportunity in the workplace and supporting people to manage their work-life balance; we are therefore open to offering flexible working arrangements. Annual Leave entitlement for full-time colleagues is 26 days per annum, increasing to 27 days per annum, after 3 years Barnardo's service, 29 days per annum, after 5 years Barnardo's service and 30 days per annum, after 7 years Barnardo's service. Those working less than full time are entitled to the same level of holiday pro rata The ability to buy up to another 5 days annual leave via our HolidayPlus scheme A host of family friendly leave options including company Maternity Paternity and Adoption pay; together with all family additional leave options Service related sick pay from day 1 Access to a Group Personal Pension with a matched 4% or 6% contribution from Barnardo's. Ability to pay via salary sacrifice to garner both tax and NI savings on your own contribution Death in service cover of 4x annual earnings for all staff contributing to our Group Personal Pension Cycle2work scheme Interest free season ticket loans Discounts and cashback from at high street shops including major supermarkets, cinemas, gyms, leisure/theme parks, holidays and much more via our Benefit Portal 20% discount at Barnardo's stores Opportunity to purchase a health cash plan to claim towards dental, glasses, therapy etc Free access to round the clock employee assistance program for advice and support Access to Barnardo's Learning and Development offer

T&C's apply based on contract

About Barnardo's


We are committed to being an inclusive employer and cultivating a culture where everyone can belong and thrive through inclusion and connectivity. We want our workforce to be reflective of the communities we work with, and for equality, diversity and inclusion to be embedded in everything we do. We are a Disability Confident Leader, are progressing our ambition to be an anti-racist organisation with Anti-Racism Commitments and actions in place and have networks for colleagues who are disabled, LGBT+, Black and Minoritised Ethnic and Women. We particularly encourage applications from Black and Minoritised Ethnic and/or disabled candidates who are currently underrepresented in our workforce. For disabled applicants, we offer reasonable adjustments throughout the recruitment process.

Our basis and values

Reference number: 21300
Location: Workplace offer: Hybrid working, Barnardo's hub/office or home address
Contract type: Fixed term
End date: 16th October 2026
Hours: 36.25
Salary: 34925.80 - 44904.60 per annum
Closing Date: 17 July 2025
Interview Date: TBC

Benefits

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Discounts at 100's of retailers
Employee suggestion scheme
Company pension
Employee Assistance Programme