Job Description

Why LNER?

We go beyond. For everyone. Our vision is to be the most loved, progressive and responsible way to travel for generations to come. Now we're looking for the people who can deliver this, every day.



Since we took over on the East Coast mainline, we've been changing the face of rail travel. Our new Azuma train has brought faster journey times, more space and greater reliability. Our exciting plans to embrace new ideas, experiences, backgrounds and ambitions make this the ideal time to join.



Bringing passion. Being bold. Always caring. Owning it. They're the values that make us LNER.

Are you on board?

As Brand Designer at LNER, you'll play a pivotal role in supporting the Senior Designer during a period of exciting transformation, including the launch of a major new train fleet. You'll be at the heart of our brand operations, ensuring the smooth day-to-day running of design activities and championing the consistent application of our brand across every touchpoint.



You'll lead the creation and management of brand guidelines, toolkits, and resources, while providing hands-on support to new product development projects--making sure our brand is embedded from the very beginning. As a trusted go-to for brand-related queries, you'll empower teams and partners with clear guidance and practical tools, and monitor outputs from our in-house design studio, agencies, and collaborators to uphold quality and brand standards.



Beyond resource delivery, you'll help resolve design challenges, coordinate brand forums and training sessions, and oversee updates across our Brand Hub and Connect platforms. You'll also provide essential project coordination for flagship initiatives, ensuring documentation, processes, and outputs are organised, accurate, and accessible.

Please note this is a 6 month fixed term contract.

Within this role you'll also be involved in;

Develop and manage brand guidelines, toolkits, and resources--ensuring clarity, consistency, and accessibility across platforms like Brand Hub and Connect. Act as the go-to contact for brand queries, offering practical advice from logo usage to complex brand applications. Monitor creative outputs across internal teams and external partners to uphold brand standards and flag areas for improvement. Coordinate flagship brand initiatives (e.g., new fleet), supporting documentation, partner liaison, and brand integration. Lead design forums, training sessions, and sharing events to embed brand consistency across LNER and its agencies. Provide creative input to resolve guideline challenges and support updates to brand documentation. Organise logistics for brand photoshoots, ensuring assets are captured, catalogued, and distributed effectively. Step in for the Senior Designer when needed to maintain continuity and momentum. Offer additional project support to the Brand Development Manager during peak periods or major initiatives.

About you:

Brand system expertise - Strong understanding of visual identity systems, brand guidelines, and governance for large-scale brands. Project management - Skilled at prioritising workloads, balancing deadlines, and managing the delivery of multiple workstreams across a variety of projects ranging in size and complexity. Practical design skills - Capable of producing high-quality brand creative assets, toolkits, and guideline content when needed. Autonomy and ownership - Confident making decisions independently and driving tasks to completion. Collaboration - Works closely with Studio Lead, Brand Development, and agencies to ensure brand guidelines are actionable, accurate, and well-used. Stakeholder management - Builds strong relationships across the business, translating brand principles into practical advice to ensure our brand is presented as effectively as possible. Attention to detail - Ensures brand materials, tools, and documentation are accurate, consistent, and of a high standard. Adaptability - Switches seamlessly between planning, admin, design support, and project delivery.

Technical skills you'll need:

Demonstratable experience in brand or design roles (agency or in-house), ideally working with complex or high-profile brands. Strong project and stakeholder management skills, with confidence juggling deadlines and cross-functional teams. Deep understanding of visual identity systems and the ability to turn brand strategy into clear, actionable guidelines. Skilled in Adobe Creative Suite (InDesign, Illustrator, Photoshop), with solid design capabilities. Knowledge of digital and print design processes, including artwork setup and production. Highly organised, with experience managing trackers, approvals, and brand content updates. Excellent communicator, able to simplify technical design concepts for diverse audiences. Familiarity with brand platforms (e.g., brand hubs, asset libraries) and Microsoft Office 365 (PowerPoint, Teams, SharePoint). Bonus: experience coordinating shoots or creative production logistics.

What you'll get:

Free travel on LNER + 75% off other companies' tickets (for you & dependents) Discounted international train tickets (after one year's service) 50% discount on LNER tickets for friends & family Generous pension scheme Annual cycle to work schemes Discount, savings and cashback scheme from top retailers Health & wellbeing schemes and discounts Host of training opportunities to help further your career Rewards & awards to recognise when you shine

What we believe:

To be the most loved, progressive and responsible train operating company, we must make a meaningful difference - always doing what's right for our customers, our people, the communities and destinations we serve, the future of the industry we lead and the environment we cherish.



We know that our people are the beating heart of everything we do. We are committed to creating an inclusive, engaged culture that supports everyone at every stage of their journey - and ensures that when you're at LNER, you can always be you. No wonder most people never want to leave!

Diversity and inclusion

We are passionate about creating a diverse and inclusive workforce, representative of the communities we serve, and are creating ways to inspire diverse talent to join LNER.

Developing our people

We are focused on creating a learning culture, to support our people to be the best they can be at work by providing them with the tools and resources to navigate their development and career journey.

Health & wellbeing

To create a culture where our people can perform at their best, the physical health and mental wellbeing of our people is of paramount importance to us.

Disclosure and Barring Service (DBS) Check

If you are successful in your application and are new to the business, we will undertake a basic DBS check as part of our pre-employment checks. This only happens once we have conditionally offered you the job. Here we check for any unspent convictions and conditional cautions under the Rehabilitation of Offenders Act (ROA) 1974. If there is evidence of an unspent conviction or conditional caution, the details of these are reviewed internally by a cross functional panel on a case by case basis before a final offer of employment is issued. This however may result in any offer being withdrawn. Further information on how we collect and use this data is available on our privacy notice.

Medical screening

We're a safety conscious business so for all roles you'll need to pass a medical screening and a drugs and alcohol test before we send you an unconditional job offer. For our safety critical roles, you'll also need to have a safety critical medical. Our friendly, in-house Health and Wellbeing team will book a time and place to suit you. The sooner, the better, so please be flexible with your availability. Once your medical gets the thumbs up, we'll finalise any last details and look forward to you joining our team.