Job Description

The Brand Development Managers role is to ensure the world class standard within brand development. They will lead on or oversee large contract and other brand development projects at TGP International. As well as client projects, Brand Development Managers with have input on other departmental projects to ensure the delivery of 360 service.


They will consistently ensure the delivery of quality presentations and deliverables for clients, meeting deadlines and providing a world class service. The role is paramount in driving excellent client communication and management to ensure client satisfaction, recommendation and retention.


The Brand Development Manager will partake in training and coaching in brand development for other executives and assistants within the advisory team and support the Senior Brand Development manager in providing constant team development and learning.

Requirements

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Role and Responsibilities

Advisory & Brand Development

a. Leading agreed scope and timescales for the development and implementation of hospitality advisory projects including:


a. Leading on large scale and other brand development projects including projects with multiple concept developments needed, multiple scopes, food halls and large corporate contracts


b. Leading concept development projects including the development of concept narratives, look & feel moodboards, OS&E, music direction, uniform direction, atmosphere direction


c. Lead on market research project specific to brand development scopes of work including market analysis, benchmarking, F&B market trends, customer profiling and market positioning


d. Oversight and input on interior design and graphic design briefs and development


e. Operations input and oversight


f. Supporting on brand development within masterplanning and strategy projects


g. Providing brand development market insights for masterplanning and strategy projects


b. Lead client liaison and management of client relationships for brand development projects


c. Pitching TGP's overall 360 services as per agreed process.


d. Partake in the delivery of agreed brand development safaris and research trips collating learnings and presenting back to team for insight and analysis to be used moving forward


e. Support in the development of the brand development team including services, scopes and work and lead generation


f. Input on brand development and advisory scopes of work where executives are leading


g. Ensuring the Quality Control and Management of advisory deliverables and presentations


h. Delegation of tasks and deliverables when leading brand development scopes


i. Actively partake in the 360 process from an advisory and brand development stand point


j. Attend weekly advisory and design meetings to update on project and team progress


k. Partaking in creative culture and recognition through team trend & insight analysis


l. Test new ideas & innovation and tracking results to improve current ways of working


m. Consistently ensure world class standard within own working practice


n. Support in adhoc tasks to assist the brand development and wider team deliverables

People

o. Support in recruitment and management of advisory team


p. Support in selection of all potential advisory team candidates


q. Support in development and coaching of advisory team to maintain good team spirit


r. Partake in monthly advisory team meetings to ensure team engagement and clear communication


s. Ensure personal development plans and bi-yearly reviews for executives and assistants


t. Support in the training and development of brand development interns including induction program


u. Develop on brand development training programs for executives, assistants and interns.

Business Development

v. Maintain company image.


w. Identify cross / upselling opportunities in current advisory and design projects


x. Aware of local market needs.


y. Client retention & satisfaction - 5ECS


z. Assist marketing and business development team with pitches and presentations from brand development team where required for brand development projects.


aa. Assist in the updates on projects, learnings, messages and insights to marketing & business development team so they can market & sell the brand development team as a world class service.


bb. Actively seek out networking opportunities to build relations with potential new clients.


cc. Actively promote advisory team services to potential and current clients.

Project Lead (Where assigned as project lead)

dd. Coordinates and chairs project meetings.


ee. Ensure projects achieve high quality results.


ff. Manage program timeline.


gg. Attend on site visits and in person meetings with client where necessary


hh. Offer support when needed, to help execute and deliver the projects efficiently.


ii. Provide expertise knowledge in specialty field


jj. Manage relationship between all external stakeholders


kk. Obtaining internal and external stakeholder feedback and sign off where required.


ll. Drive the smooth collaboration between internal team to ensure all creative decisions are on brand


mm. Ensure smooth project hand over on completion on brand development scope and commencement of other departmental scopes

nn. Other Areas Where Brand Development Expertise Required

oo. Lead on the input from advisory team for yearly TGP trend report


pp. Work with design managers to establish and implement creative and holistic approach to working


qq. Undertake business travel when required, within reason.


rr. Support in wider company initiaitives

Benefits

TGP International Employee Benefits:


Five-Day Work Week: Standard Monday to Friday schedule.


Hybrid Work Arrangement: Three days in the office and two days working remotely.


Incentive Plan: Company incentive scheme offering up to 10%--5% for introductions and 5% for successful closures.


Annual Leave: 22 working days of paid annual leave, excluding weekends.


Remote Work Flexibility: One additional week per year to work remotely from your home country, which can be combined with up to two consecutive weeks of annual leave.


Coaching & Mentoring: Structured professional development through a dedicated coaching and mentoring program.


Annual Company Gathering: A global team event bringing together employees from all offices.


Employee Recognition Program: Regular recognition initiatives celebrating outstanding performance and contributions.