Job Description

Job Overview

We are seeking a dynamic and strategic Director to lead our organisation in achieving its goals and objectives. The

Brand Director

is responsible for overseeing the strategy, vision, and execution of all aspects of the brand. They have full authority over the brand's direction, ensuring it remains competitive, profitable, and aligned with the company's growth objectives.

The

Brand Director

works closely with internal teams, including

PPC, sourcing, logistics, and design

, to ensure the brand operates effectively across all sales channels. While they have autonomy over brand strategy and decision-making, the following require

Company Director sign-off

:

o??

High-level budget approvals

o??

Final approval of main images for H and A-tier products

o??

Final sign-off on new product launches

o??

Product discontinuation decisions

The

Brand Director will provide recommendations and feedback

on these areas but does not have the final authority to approve them.

Key Responsibilities

Brand Strategy & Vision

o??Define and execute the

long-term strategic direction

for the brand.

o??Maintain full ownership of

brand growth, positioning, and competitive strategy

.

o??Ensure product offerings align with

market trends and business goals

.

Pricing & Promotions

o??Oversee and execute

major price changes

(>15%) based on market trends and competitor analysis.

o??Develop and implement

deal strategies

, ensuring alignment with overall sales and profitability objectives.

Advertising & PPC Management

o??Oversee the

creation of new advertising campaigns

, ensuring they align with brand goals.

o??Monitor

ad campaign performance

, making data-driven optimisations.

o??Lead

major ad campaign adjustments

, working closely with the PPC team to maximise ROI.

Listing Optimisation & Product Presentation

o??Manage

major listing optimisations

to enhance conversion rates, ranking, and visibility.

o??

Provide feedback and recommendations

on main imagery for H and A-tier products, but final approval sits with the Company Director.

Inventory & Product Planning

o??Oversee

inventory planning

, ensuring optimal stock levels are maintained.

o??Drive

future product development

, including add-ons, variations, and new ideas.

o??

Provide input and guidance

on new product launches, but final approval is given by the Company Director.

Operational Management & Reporting

o??Produce

monthly reports

, tracking key performance indicators and brand health.

o??Ensure Brand Managers are managing

ClickUp workflows

efficiently

.

Cyclical check ins.

o??Implement

major ClickUp workflow changes

to streamline processes.

Quality Control & Issue Resolution

o??Deal with any quality control issues when escalated to Brand Director level.

Multi-Platform Brand Expansion

o??Optimise brand presence on

off-Amazon platforms

.

o??Drive growth initiatives outside of Amazon to expand brand reach and revenue streams.

Innovation & Experimentation

o??Develop and validate

new product ideas

, ensuring alignment with brand strategy.

o??Suggest

polling and A/B testing that could be prioritised by the Design Team

ensuring continuous improvement of product listings and marketing strategies.

Reporting Structure

o??

Reports to

: Company Director

o??

Collaborates with

: PPC Team, Sourcing Team, Logistics, Design Team, and Brand Managers

o??

Supervises

: Brand Managers and other relevant execution teams

If you are passionate about driving success through innovative strategies and exceptional leadership, we encourage you to apply for this exciting opportunity as our Brand Director.

Job Types: Full-time, Permanent

Pay: 40,000.00-50,000.00 per year

Additional pay:

Performance bonus
Benefits:

Casual dress Company pension Free parking Health & wellbeing programme On-site parking
Schedule:

Monday to Friday
Application question(s):

Please advise whether you are able to work 2 days per week in our Rochester office or are looking for a fully remote role. Please advise what eCommerce experience you have.
Work Location: Hybrid remote in Rochester ME2 2LS

Reference ID: IDL-BD