Job Description

Brand Engagement Manager - Events (1 year FTC)

Be a part of revolutionary change!

At PMI, we've chosen to do something incredible. We're totally transforming our business and building our future on smoke-free products.

With huge change, comes huge opportunity. So, wherever you join us, you'll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions!

We are looking for a Brand Engagement Manager (Events), who will lead the strategy, planning, and execution of high-impact brand activations across music festivals and owned events and experiences. With a focus on building emotional connection, brand equity, and consumer conversion, you will manage a portfolio of experiences that bring our products to life during different events. You will oversee a multi-festival program across 10 major UK music festivals, the activation budget as well as events for new product launches and consumer experiences.

This role is based at our Hammersmith office in London and requires on-site presence at least three days per week. This is a 1-year Fixed Term Contract.

Key Responsibilities

F

estival Program Leadership

: Lead the planning and execution of brand activations across major UK music festivals, ensuring alignment with brand goals and consumer experience standards. Attend key events to oversee execution and ensure brand excellence.

Partnership Management

: Oversee relationships with key festival rightsholders and agency partners, ensuring smooth collaboration and delivery. Align cross-functional internal teams to ensure seamless delivery across all touchpoints.

Owned Events

: Deliver consumer engagement experiences including product launches at selected festivals, maintaining brand consistency and compliance.

Content & Visibility

: Work with the brand team to develop and deploy impactful content and ensure premium brand presence.

Omnichannel Integration

: Connect offline activations with digital touchpoints, collaborating with CX and media teams to enhance consumer journeys.

Budget Ownership

: Own and manage the dedicated activation budget across festivals and events., ensuring cost efficiency and strong ROI.

Performance & Optimization

: Define KPIs, track results, and apply insights to continuously improve brand engagement programs.

Key Requirements

Ideally +5 years proven experience in brand engagement, experiential marketing, and large-scale activation management. Valid driving license and right to work in the UK is required for this role. Flexibility to travel nationally and work during events. Strong leadership and stakeholder management skills, including experience managing agency and rightsholder relationships. Excellent project management and budgeting capabilities. Strategic thinker with hands-on execution ability. Understanding of omnichannel consumer journeys and digital engagement.

What we offer

We are a Global organisation that supports our colleagues around the world. We pride ourselves in providing security in an ever-changing world.

PMI offers outstanding performers the opportunity to develop themselves, and grow their careers within the business, both locally and worldwide. Working with us offers a demanding, fast paced career, and we want to reward that.

From our competitive salary, flexible working options, enhanced parental leave policy, medical cover, life assurance and season ticket loans, we have you covered. Our comprehensive flexible benefits pot allows you to further tailor your benefits to suit you.

Our commitment to inclusion

At PMI, we prioritize the well-being and sense of belonging of our workforce. We actively promote diversity and inclusion through our employee resource groups (ERGs), which address various aspects such as age, disability, LGBTQ+, race and ethnicity, and parenthood. These ERGs serve as inclusive networks within our organization, and we strongly encourage all employees to engage with them. Furthermore, we take great pride in being the first global company to attain the Equal Salary Certification, highlighting our commitment to equality.

We take wellbeing seriously, so we have trained mental health First Aiders to help support our employees, as well as support in the form of our LifeWorks app and Employee Assistance Programme.



At PMI, we are committed to creating an inclusive and diverse workforce. We evaluate candidates based on merit and business requirements, without regard to sex, gender identity, ethnicity, age, sexual orientation, gender reassignment, religion or belief, marital status, pregnancy, parenthood, and disability. We value equivalent experience and qualifications, so if you have the skills and expertise needed, we encourage you to submit your application. If you need any reasonable accommodations during the recruitment process, please inform us.