Job Description

Overview:
WHAT'S THE ROLE
Are you a marketer who thrives on solving problems, rolling up your sleeves, and making things happen? We're looking for a solution-driven Brand Manager who takes end-to-end ownership of execution while keeping a strategic view of how it comes to life.
This is the role for someone who can connect the dots between big-picture priorities and real-world impact. This role is critical in driving the commercial success of our business by closely aligning marketing strategies with the specific needs of our commercial lines. The brand manager will bring expertise in understanding the commercial objectives and translating them into actionable marketing initiatives. Through end-to-end campaigns and community-driven activations, they will ensure that our marketing efforts not only meet business goals but also create meaningful connections with our audience. Additionally, their focus on building brand love will foster lasting emotional connections with our customers, strengthening brand loyalty and supporting sustained business growth.
Responsibilities:
WHAT YOU'LL DO
This role is about bringing strategy to life. You'll ensure that campaigns and activations are executed with precision, aligned with the bigger picture, and deliver measurable results that shape how customers experience our brand every day.

• Develop Integrated Marketing Campaigns: Create and implement comprehensive marketing plans across cross-functional teams, including advertising, and brand communications, to deliver a seamless customer journey.

Align with Commercial Objectives: Demonstrate a deep understanding of the business's commercial objectives and targets, ensuring marketing efforts are aligned with these goals.

• Collaborate with the cross-functional media team to implement consumer marketing activities across all available channels--paid, organic, and owned platforms while ensuring seamless integration with all sales channels (store, digital, and telesales).
• On-Ground Event Planning: Spearhead the planning and execution of community-driven, on-ground events in collaboration with external agencies, ensuring alignment with overall marketing objectives.Budget Management: Drive and monitor the allocated marketing budget, ensuring expenses are tracked against commercial objectives and targets.
• Track Campaign ROI: Continuously monitor and track the return on investment (ROI) for marketing campaigns to ensure effectiveness.
• Leverage Analytics & Insights: Utilize analytics data, trends, user behaviors, and competitive audit evaluations to inform and optimize marketing strategies.
• Agency Collaboration: Work closely with agency partners to develop and execute advertising campaigns that support the annual marketing plan.
• Take end-to-end ownership of campaigns and activations--ensuring flawless delivery that reflects business priorities.
• Apply a strategic lens to execution, making sure initiatives are consistent, impactful, and brand-building.
• Partner with cross-functional teams to bring commercial priorities into market.
• Use insights and analytics to track performance and improve execution.
• Build processes, tools, and systems that make execution more efficient and scalable.
• Lead on-the-ground activations, ensuring energy, precision, and consistency across all touchpoints.

Qualifications:
WHAT YOU'LL NEED
Knowledge & Experience

• Degree in Business, Marketing or related discipline.
• Masters' degree and/or project management certification would be an advantage.
• Minimum of 5 years experience in proven brand management or marketing ideally in FMCG or telecoms

Skills and abilities

• Proven track record of developing campaigns with measurable ROI.
• Skilled in planning, project managing, and executing events successfully.

• Deep knowledge of media channels to deliver the right message at the right time.
• Strong ability to collaborate and work with multiple teams to achieve goals.
• Skilled in influencing and building consensus across cross-functional teams.
• Innovative, creative, and a strong problem solver.
• Strong focus on customer engagement and building brand loyalty.
• Multi-culturally aware and sensitive to diverse audiences.
• Adaptable, with the ability to thrive in dynamic environments.
• Excellent rapport-building with internal teams and external stakeholders.
• Exceptional written and verbal communication and presentation skills.
• Outstanding attention to detail and time management abilities.

Strong execution skills with the ability to think strategically about delivery.
A problem solver who is resourceful, adaptable, and action-oriented.
Strong technical mindset with experience using marketing tools, platforms, and analytics.
Hands-on leadership style--comfortable with both details and delivery.
Excellent collaboration and communication skills.

Skills Required