Job Description

Description

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Working closely with the Vice President / General Manager to set strategic priorities for the brand, identify and establish how to maximise opportunities to drive the business by engaging key consumer target groups by category and by channel, striving for an omni-channel approach. Ownership of the brand P&L, driving sales and performance through your teams across Online, Marketing and Sales. Leading the creation and implementation of the regional brand Marketing & Consumer Engagement Strategy that supports the achievement of brand objectives including net/retail sales, operating profit, market rank/share, and category objectives, all in accordance with brand guidelines. Leading team to ensure growth, set priorities, and maintain consistent performance standards. Partnering with Global teams to initiate and develop regionally relevant programs, assets, and product development based on regional insights. Partnering with Brand Sales Directors and Retail Teams to achieve sales results. This involves collaborating closely with retail teams to ensure that sales strategies are effectively implemented and that sales targets are met. Overseeing the alignment of the marketing calendar and consumer engagement activities across all media (non-digital and digital), influencer relationships, communications, CRM, new product innovation, promotions, events, and retailer programs. Aligning inventory demand and retail sales plans through accurate forecasting, approving all pricing and line edit recommendations with strategic insight in line with the brand's objectives. Managing the strategic budget, applying zero-based budgeting to develop programs in line with strategic imperatives, and managing the ongoing allocation of budget expenses to match objectives with appropriate resources. Managing relationships with stakeholders in various functions, the field, retailers, and external suppliers. Responsible for ensuring they stay up-to-date with the latest market developments, analyzing consumer behavior, and leveraging these insights to inform strategic decisions and drive brand growth.

Qualifications

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Proven track record in advertising, brand experience, communications, leadership, and team development skills to provide maximum team performance. Proven leadership experience, leading teams across different functions, identifying development opportunities and empowering your teams. Strong brand building experience, ideally across different categories/types of consumers/brands Ability to demonstrate a strategic and consumer-centric approach focusing on innovation, and omni-channel consumer experience. Exceptional analytical skills with the ability to solve unstructured problems with structure and a hypothesis-driven approach. Ability to identify and react to upcoming trends quickly Strong functional expertise in consumer goods and/or retail. Strong change and people leadership skills, track record of successful change execution, and an exemplary track record in consumer satisfaction. Strong communication and presentation skills, both verbal and written, able to convey strategies and programs effectively to various audiences. * Relevant degree in Marketing and qualification/experience in Digital Technologies.