Job Description

Junior Brand Manager

at WatchHouse.

In short: The Junior Brand Manager plays a key role in driving brand awareness and engagement through social media, local marketing, and campaigns. You will be responsible for planning and scheduling content, actively engaging with our online community, and collaborating with external content creators to maintain a steady pipeline of assets. Additionally, you will support our Brand Manager in developing and executing brand marketing campaigns, ensuring all materials are on-brand, timely, and impactful across digital and print channels.

Directly reports

to

(Line Manager):

Brand Manager

.

Key Responsibilities:

Social media:

plan, schedule, and manage content across LinkedIn, TikTok and Instagram/Threads, ensuring engagement and brand consistency.

C

ontent creation

:

produce engaging visual (photo and video) content aligned with brand strategy and campaign goals.

Community management:

respond to marketing inquiries and comments on social media.

Storytelling:

develop compelling copy for social posts, email newsletters, POS materials to support seasonal campaigns and product launches.

Print &

POS

:

assist in the creation, proofing, and production process of all printed materials, including menus, promotional collateral, and House POS assets.

Local & new house marketing:

support new site openings by coordinating marketing materials, local PR outreach, and community engagement initiatives.

Campaign execution:

assist in planning and executing seasonal marketing campaigns and product launches, ensuring timely delivery of assets across digital and print channels.

App

m

arketing

s

upport

:

support with app management, ensuring the tech team are briefed on updates, content uploads, and promotional messaging.

Key to this role:

2+ years in a social media or marketing role. Strong understanding of social media platforms (Instagram, TikTok, LinkedIn, etc.) with a keen eye for trends. Proficient in video editing using Adobe Premiere Pro, Final Cut Pro or equivalent. Meticulous attention to detail and a strong sense of what "good" looks like. Excellent copywriting and storytelling skills. Ability to work with external content creators to maintain a strong pipeline of content across social, ecommerce, and website. Basic graphic design skills - knowledge of Adobe Creative Suite (Photoshop, Illustrator, InDesign) is a plus. Comfortable working in a fast-paced, start-up environment. A can do attitude.

Working at WatchHouse.

WatchHouse was born from a passion to do better. Diligence and attention to detail are paramount to what we do, we focus on the detail. We strive for perfection. We really care.



We are a people-first business, curious and interested in those around us. We treat everyone with respect. We pride ourselves on creating an environment where diversity is celebrated, equality is insisted and inclusion expected.



A company where we believe in having the right person in the role; personality and individuality at the top of the list of what we are looking for in applications and throughout our hiring process.



We also know that everyone is different, and we value and respect diversity, standing up for equality and standing against any form of discrimination.



Decisions about and the treatment of people at work should be based on the individual's abilities, skills, performance and behaviour- these should be assessed against the WatchHouse job description requirements for each individual role.



We are always patient and considerate towards others. Encouraging, approachable and communicating brilliantly. We strive to be the best we can be, by giving and receiving regular and honest feedback in a professional manner.



We plan ahead, prioritise and are mindful and respect the time of others. We complete every task to the best of our ability. Always happy to ask for help, work in cohesion with other people/departments and share successes.



We work to make WatchHouse an environment of trust and comradery, where others are inspired to play their part in working effectively together. Building strong relationships with others and demonstrating positive energy. We recognise and value the contribution of others across the business, working together to deliver the Modern Coffee experience to each and every person touched by our business.



Our four core values - passion, can-do, diligence and empathy - are what makes WatchHouse who we are. Our decisions are made based on these principles. To grow and succeed at WatchHouse, it is imperative that these values also resonate strongly with you and can drive your ambition in the same way they do ours.


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